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Burton No Longer Sponsoring European Open, Contest Will Continue As LAAX Open

Burton European Open, LAAX, Jamie Anderson
rider: Jamie Anderson, photo: Frode Sandbech / TransWorld Snowboarding

LAAX Open Set For January 18-24, 2016

Last week Burton pulled their title sponsorship of the European Open, one of the most prestigious freestyle snowboard competitions in the world. The week-long competiton will continue as the LAAX Open. Speculation remains that there is an opening for a new title sponsor. The open format competition includes slopestyle and halpipe competitions for pro and amateur riders.

LAAX, Switzerland –  Despite the brilliant weather which invites to enjoy the summer mountain activities, Europe's leading freestyle destination LAAX is already preparing the upcoming winter. The event highlight of next season will be the LAAX OPEN 2016. From January 18 to 24, 2016, the LAAX OPEN guarantees for an entire week snowboarding at its best including competitions in halfpipe and slopestyle for both, women and men, and providing a total prize money of US$ 500.000. Used in previous editions of the Burton European Open held in LAAX, the LAAX OPEN follows the rewarding tradition of an open format offering to all riders to participate in this international high level snowboard contest.

The LAAX OPEN brings all snowboarders together: the top riders, the amateurs and rising stars, the next generation of jibbers and all the boarder families. It's a mountain lifestyle affair says Reto Gurtner, President and CEO Weisse Arena Gruppe in LAAX.

With more than two decades of hosting world class freestyle events the organizer LAAX boasts a huge background, competence and passion for the sport and its riders. Everyone, who will join the LAAX OPEN 2016 can experience freestyle lifestyle first hand.

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