Sussex, NJ (Dec. 29, 2009) – Who better to cover an edgy urban snow culture event in New Jersey than creative tech savvy teens from the Bronx? Students from the nonprofit inner-city youth organization, CampInteractive will be on hand at a renowned 3rd Rail Jam event where they will take in the experience and then document it via social media and video.
CampInteractive is a not-for-profit organization that empowers youth through the inspiration of the outdoors and the creative power of technology. This is their fifth season providing snowboarding opportunities to New York City teens as part of their intensive year round adventure education program that combines confidence boosting outdoor trips with photography, video, web site building and academic support.
For Timmy Grins, of 3rd Rail Jam, the collaboration with CampInteractive makes perfect sense.
"We've had our eye on this organization for a couple of years," he explains. "The kids are essentially creating movable media; interviewing the riders, posting to social media sites and then producing videos on 3rd Rail Jam. The fact that these kids are from the Bronx – the birthplace of hip hop – makes the connection even stronger with the 3rd Rail Jam event."
Uniting some of the nation's best amateur skiers and riders with the authentic, all elements brand of the hip hop culture, the renowned 3rd Rail Jam is making the rounds again for 2010. Expanding the urban edge to five resorts across the nation, 3rd Rail will showcase some of the best in snow sports with a series of winner-takes all rail jams, slopeside graffiti art, MC battles, hip hop music and live performances by Grammy-nominated British-American rapper Slick Rick.
While over a dozen CampInteractive students will be attending the New Jersey event, four top teens will be equipped with digital SLR cameras and Flip video cameras. CampInteractive student Daniel Kogel, 18, is one of the teens who will document the competition.
According to Lisa Coffey, the organization's director of operations, Kogel, a snowboarder and ace photographer, has a rare personality trait combination.
"Daniel is a very quiet student, but he possesses really strong leadership skills," she notes. "I have seen him grow profoundly in the last year; he totally came out of his shell."
Grins, of 3rd Rail Jam, would love to see CampInteractive students be part of the entire event series.
"We are looking for some sponsors to cover the students' travel costs," Grins explains. "CampInteractive is an amazing organization and it's a great marketing opportunity for sponsors."
ABOUT 3RD RAIL JAM:
The grassroots snow competition kicks off Jan. 9 at Mountain Creek in Vernon, NJ, continues Jan. 23 at Beech Mountain at Beech Mountain Parkway, NC followed by a Feb. 6 jam at Raging Buffalo in Algonquin, IL, then Feb. 13 at Brighton Resort in Brighton, Utah and wrapping up March 6 at Mountain High in Wrightwood, Calif.
Creating its own pocket of culture inside snow sport culture, the 3rd Rail Jam brings aspiring amateur riders to resorts nationwide. Up to 150 riders per stop will take part competing for cash prizes and a limited edition Launch Snowboard designed by graffiti legend Pose2. In addition to the rail competition, there will be live painting by some of the most notorious graf crews in North America. If that's not enough, check out "The Battle Below Zero," a freestyle MC competition pitting eight local MCs against one another- something that has never been held on snow before. Additionally, Under Armour, Skull Candy, Turbine, and Kangol will be on hand to show everyone the every finest from their new lines and giveaway product to lucky attendees.
To top off the high-octane event, Slick Rick will follow each rail jam with pulsating after-parties that include fashion shows and break dance crews. Originally from the U.K., the Grammy-nominated rapper, Slick Rick, set the tunes for Snoop Dogg who covered Rick's hit song, "La-Di-Da-Di," and is popularly known for his song, "Children's Story," often heard on the dance floors of many night clubs, in addition to his role in Jay-Z's, "Girls, Girls, Girls."
Named after the most lethal rail on the Subway in New York City, the 3rd Rail Jam founders Timmy Grins and Pat Hession always work to create the most grimy contest set-ups, rarely seen at resorts. Their mix of skier and rider competitions complete with hip hop music, graffiti and MC battles, work to bring out the very best in talented young skiers and riders throughout the country.
The competition is open to three divisions- 15 and under, all girls and best of breed. For more information, or to register for the 3rd Rail events, go to www.3rdrailjam.com. For more info on CampInteractive, visit www.campinteractive.org.