K-Swiss has announced the addition of David Nichols as its Global President. Working from the company’s headquarters in Westlake Village, CA, Nichols will oversee global functions of the K-Swiss brand, including all marketing initiatives. He has worked full time for the company since 2005, serving in a number of leadership positions, and was most recently the company’s executive vice president. In the past, Nichols has acted as the President of K-Swiss Direct and President of European Operations.
“I am looking forward to helping further the brand's momentum across performance and lifestyle channels, while building shareholder value and brand equity,” shared David Nichols.