OFFICIAL PRESS RELEASE – August 4, 2009 – Vista, CA – DC congratulates its team on yet another amazing weekend of competition and medals at X Games 15 in Los Angeles during DC's second Gold Standard 2009.
Danny Way leads the list of successes with a Gold in the first-ever running of the Big Air Rail Jam on Friday night. Despite a tweaked knee that put him on crutches and a severely twisted ankle suffered during the evening practice, Way was able to drop the crutches and roll into the world's largest skateboarding structure, finally landing a switch 50-50 on the rail to take Gold. Way invented the MegaRamp and MegaRamp rainbow rail while filming for the now-iconic DC Video, and later used it to jump over the Great Wall of China before finally introducing it to X Games Big Air five years ago.
Later Friday night, in BMX Big Air, Chad Kagy took Silver and Dave Mirra took Bronze in yet another event filled with new tricks and progression. With every rider getting their tricks, Kagy sent a huge tailwhip backflip over the 70-foot gap to a huge 17-foot whip flair on the quarterpipe. Mirra followed that to take Bronze with his signature air traffic controller (a stylish no handed backflip 360), a trick only he can do. Mirra continues his reign as the most decorated athlete in X Games history.
For the first time in X Games history there was a tie for the win in Moto X Step Up, with defending champ Ricky Carmichael (RC) sharing the Gold with DC flow rider Ronnie Renner. With just two guys left—RC and Renner—the bar went up to 35 feet. Both riders knocked off the bar on their first two tries, so it went to a third round. Renner missed, and Carmichael slammed hard. Neither guy cleared the last height, so they shared the Gold.
Great finishes continued on Saturday with Kagy taking the Bronze in BMX Vert thanks to flairwhips, barspin tailwhips, and a ridiculous opposite flair whip. It was his second medal at X Games 15 after taking Silver in BMX Big Air on Friday night.
Nate Adams took yet another medal in Moto X Freestyle, this time a Bronze. With some bad luck in his first and third runs, "the Destroyer's" second run was flawless with a contest high 46—no-problem 360s and every other trick looking so easy thanks to Adams' precision.
Travis Pastrana closed out the weekend with a Silver in Rally Car Racing. Having taken Gold for the last three years straight, Pastrana has medaled in Rally Car Racing every single year it's been at X Games.
To correspond with X Games 15, for the second consecutive year DC officially took over The Standard, Downtown LA for The Gold Standard 2009. Conceived by DC, The Gold Standard 2009 is a hosted hotel takeover of the swanky hotel in the heart of Los Angeles. Over the course of the four-day event, guests were treated to the ultimate VIP experience at the hotel. During the day, guests had exclusive access to lounges filled with entertainment, games, gifting, amenities, and a place to recharge and chill. Each evening The Gold Standard 2009 hosted exclusive events where guests and athletes rubbed elbows while enjoying cocktails, music and live entertainment.
Additionally, FUEL TV joined The Gold Standard 2009 for the second straight year, bringing The Daily Habit, a half-hour daily interview and variety show, on location to the rooftop of The Standard, Downtown LA. Each episode filmed included interviews and footage with DC athletes, as well as providing an insider's peek of The Gold Standard 2009 experience. DC week on The Daily Habit will air: Monday, August 17 to Friday, August 21, 2009, airing weeknights at 9:00pm ET (6:00pm PT) while re-airing later in the evening at 12:00am ET (9:00pm PT), and the following weekday at 2:30pm ET (11:30am PT) and 5:30pm ET (2:30 pm PT).
DC would like to thank event partners Monster Energy, DiRT™ 2 and New Era, presenting media partners FUEL TV and TransWorld Media and supporters Incase, Spy Optic, Asahi, Skull Candy, Epicuren Discovery, Rudy's Barbershop, 3D Artist Management, and Mos Def.
For more on the DC team at X Games 15, including exclusive photos, video interviews, and contest coverage, visit the custom minisite at dcshoes.com/goldstandard2009.
For additional information or images please contact Sherrie-Anne Stacy at P: 760.597.7866 and E: firstname.lastname@example.org.
Founded by Ken Block and Damon Way in 1993, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men's, women's and kids' skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories.
As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC's brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc.
About Monster Energy:
Monster Energy supports the sport. Be it BMX, MX, rally, insane distance jumping, SX, MotoGP, road racing, supermoto, off-road, FMX, skate, MTB, rock crawling, wake, mini bikes, surf, snow – name it – the athletes are rockin' Monster Energy more than anything these days. Check out all the types – Original Monster Energy, Monster Lo-Carb, Monster Assault, Monster Khaos, Monster's fruit juice hybrid dubbed "M-80," the party-friendly MIXXD, the ground-breaking Java Monster premium coffee drink line supercharged with our Monster Energy blend and the new Monster Energy "Hitman" energy shot. On the 'Net at www.monsterarmy.com and www.monsterenergy.com.
About DiRT™ 2:
Melding turbo-charged off-roading with extreme sports attitude, the eagerly anticipated next chapter in the legendary racing series, DiRT 2 will deliver a thrilling and stylish off-road racing experience. DiRT 2 takes off-road racing games to a new level with thrilling new race types, big event atmosphere, stunning locations, a new breed of off-roading heroes and feature a peerless line-up of super-charged speed machines covering seven vehicle classes.
DiRT 2 will take players on a World Tour of adrenaline-fuelled extreme off-road events in stunning real-world locations. Events include exhilarating rally cross in the massive Los Angeles sports stadium's "Stadium King Shootout", edge-of-control canyon racing of Utah's "Creek Trailblazer" event, the "Rawang Rally Run" along treacherous Malaysian rainforest tracks and the "Battersea Battle", where night races are staged at the iconic London power station.
Ken Block, the multi medal-winning Subaru Rally Team USA driver and co-founder of DC Shoes, has been signed as one of the key motorsport athletes who will feature in the game. Block is at the forefront of a new breed of pro drivers, competing as Subaru Rally Team USA Driver #43 in the Rally America National Championship and the world-famous X Games. He has also gained notoriety for his mind-blowing stunts in his Subaru WRX STI. For DiRT 2, Block is working with the development team at Codemasters Studios as technical consultant, lending his wealth of knowledge to the game and advising on car handling.
Building on the technical and gameplay benchmark of DiRT and borrowing from snowboarding and skateboarding lifestyle and culture, DiRT 2 will also add full online multiplayer and social networking functions, inviting players to become part of an extreme sports community.
Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience across multiple gaming platforms and channels. Established in 1986, the company's dominant brands include the BAFTA award winning GRID, DiRT, Overlord, Operation Flashpoint; the company also retains the exclusive worldwide FORMULA 1 video game rights. Codemasters is headquartered in Warwickshire UK, with North American operations based in Universal City, Calif. The company also maintains operations in Japan, Germany, France, Spain, Benelux and Malaysia. Codemasters receives over two million visitors to its web site every month, discover why at www.codemasters.com.
About New Era Cap:
Since 1920, New Era Cap Company, with its global headquarters in Buffalo, New York; is the world's premier headwear brand with products that transcend time, culture, sport and fashion. New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. Some of the Company's core markets include Children, Fan, Suburban, Women and Fashion/Lifestyle and the most recently added Action Sports Business Unit. The Action Sports Business Unit was established in 2004 and was relocated to Orange County California in June of 2006. The move to Southern California solidified New Era's presence in the action sports industry and further communicated its commitment to the action sports market.
About FUEL TV:
FUEL TV is the action sports lifestyle network for skateboarding, snowboarding, surfing, BMX, freestyle motocross, and wakeboarding. A unit of Fox Cable Networks, FUEL TV was launched July 1, 2003 and is seen in 30 million U.S. homes, also has dedicated networks in Australia and Portugal, and its content is viewed in more than 50 countries internationally. To subscribe to FUEL TV, call 877-4-FUEL-TV. For program times and other information, visit www.fuel.tv.
About Transworld Media:
Transworld Media is the world's leading action sports media brand and publisher of action sports publications and Web sites in terms of advertising, audience, and brand recognition. Based in San Diego, California, Transworld properties reach a combined monthly audience of more than 5 million teens, one of the most challenging audiences to reach through traditional media. The division's magazines – all leading publications in their categories – include Transworld SKATEboarding, Transworld SURF, Transworld SNOWboarding, Ride BMX, Transworld Motocross, and QUAD Off-Road Magazine. These six consumer titles, as well as the monthly trade magazine Transworld Business, are the print foundation of a multi-media platform including action sports films, leading events, and the Transworld Matrix of Web sites, found at www.Transworldmatrix.com, the largest action sports community online. Transworld is a division of the Bonnier Corporation. Bonnier Corporation (www.bonniercorp.com) is one of the largest consumer-publishing groups in America and the leading media company serving passionate, highly engaged audiences through more than 40 special-interest magazines and related multimedia projects and events.
About The Standard, Downtown LA:
Located in the heart of downtown Los Angeles, The Standard, Downtown LA is André Balazs' second in the expanding collection of Standard Hotels. With a rooftop pool and bar with stunning panoramic views of LA, a 24-hour restaurant and extensive business facilities, the 207-room Standard, Downtown LA has revolutionized the concept of a business hotel and established a new standard for an innovative hospitality experience. Other Standard hotels include: The Standard, Hollywood on the famed Sunset Strip; The Standard, Miami, a holistic and hydrotherapy spa hotel on the waters of Biscayne Bay; and The Standard, New York, recently opened in Manhattan's thriving Meatpacking District. For more information please visit www.standardhotels.com.