What does a digital surf contest look like? Trace is about to host one


Trace, the company behind the action-sports tracker to help athletes quantify their progress, is about to host a digital surf contest with high school kids off Huntington Beach pier. Trace’s technology will reward the competitors based on performance as tracked by the product. Check out the full press release to get the details.

HUNTINGTON BEACH, CA (May 21, 2015) – On May 21 and 22, more than 40 students from Huntington Beach High School Surf Team will attach a Trace action sports tracker to their surfboards and descend from Huntington Beach Pier to participate in the first-ever digital surf competition. Trace will use its technology to influence improvement and reward students based on their performance, rather than the opinions of traditional judging.

The device will objectively judge participants solely based on the data collected. Each student will compete for one hour over the course of two days. Trace will use its analytics to measure the number of waves, longest distance surfed, fastest speed, number of turns and number of airs. One winner in each grade will be crowned based on their overall score.

"This will be the first objectively judged surf competition," said Coach Andy Verdone. "It has the potential to change the way today's surfing competitions are judged."

Since Trace is headquartered in Huntington Beach, it was a natural decision to partner with the HBHS Surf Team to host the first event. The brand hopes to scale the competition format for surf teams around the country and eventually host a digital contest internationally.

About Trace:
Trace, the action sports tracker, helps improve athlete performance and auto-edits all of their video. Athletes can track speed, airtime, vertical, distance, calories burned, and much more. By syncing with your GoPro, Trace will automatically clip all of your highlights, color correct the video, and overlay stats on top of your edits.

Trace was developed by father / son co-founding pair David Lokshin and Anatole Lokshin, former CTO and VP of Magellan Navigation. The pair founded AlpineReplay Inc. in 2011 with the mission to make Action Sports Measurable, Sharable, and Comparable. The company is headquartered in Huntington Beach, Calif.

For more information on Trace please visit