DVS Invades New York to Introduce Zered’s Shoe to the City

Zered Bassett at the NYC party introducing his new pro shoe with DVS. Photo: Rodney Torres, Transworld SKATEOFFICIAL PRESS RELEASE – If you haven’t heard already, Zered Bassett was awarded his first pro shoe from DVS, and in order to celebrate with him, a good chunk of us left the comfort of our So Cal offices and hit the pavement in New York City.

The Festivities started with a visit to the legendary Filli Ponte Restaurant, which is owned by the father of Rival Skate Shop’s Vinny Ponte. The DVS marketing team and shoe designers were on hand to give a toast to Zered in celebration. Gav ordered up mountains for great Italian cuisine and adult beverages. The evening took the gang to the B Bar for dancing until the early morning hours.

We all hit Rival Skate Shop the next afternoon for an autograph signing with Zered.

The big event of the trip was the party at The Gallery Bar. There was an awesome turnout of NYC heads, Zered’s friends and supporters from all around. JuJu from the Beatnuts mixed beats that had people dancing and throwing praises. Most importantly, Zered was made to be king for the day.

Congrats to Zered! A big thanks goes out to everyone in New York for taking us in and showing us a great time. We’ll be back!

Check out Zered’s latest ad in magazines this month. And be on the lookout for Zered’s DVS Echo commercials airing on Fuel TV later this month and on dvsskate.com now!

Zered Bassett resides in New York and also rides for Zoo York, Hubba Wheels, Red Bull and Rival Skate Shop.