OFFICIAL PRESS RELEASE – PETERBOROUGH, N.H. (April 15, 2008) – Reinforcing its commitment to be the leading outdoor retailer in the northeast, Eastern Mountain Sports announced Wednesday, April 16, three new store openings this spring: Moorestown, N.J. on May 2; Dulles, Va., a new market on June 20; and North Conway, N.H. on June 27. With four additional locations scheduled to open later in 2008, all stores feature expanded apparel and gear offerings and a revitalized store format designed to appeal to younger consumers featuring a hub to share experiences, to swap stories and to plan trips.
“Our goal is to be the best outdoor retailer on the east coast,” said Will Manzer president and CEO Eastern Mountain Sports. “We are re-energizing the Eastern Mountain Sports brand by reconnecting with our climbing heritage and offering a wider selection of apparel and gear relevant to today’s outdoor consumer. As we enter new markets and expand in our current communities, we are enhancing the store experience with floor staff (guides) who are deeply passionate about the outdoor lifestyle and will educate consumers about the right product for their personal needs through authentic expertise. Eastern Mountain Sports is much more than a retail venue, it is a community.”
The larger selection of outdoor apparel and gear will include Eastern Mountain Sports’ proprietary products such as its outerwear layering system SYNC, System Three winter sports outerwear, and Techwick, its proprietary, versatile, moisture management base layer. All new stores will have custom bike shops, offering an around-the-clock “bike tech” for repairs and maintenance. Like all other Eastern Mountain Sports stores, the new stores will have “Foot Gurus,” sales associates specially trained to analyze feet and provide custom fitting.
Since late 2004, Manzer, formerly of Perry Ellis Menswear, has led the company assembling a new management team from respected brands around the U.S., including Abercrombie & Fitch, Nike ACG, Pepsi, Reebok and The Limited. This team includes product developers, sales veterans and accomplished business professionals with proven track records.
“True to our goal of creating a sense of community for consumers with a love of the outdoors, our grand opening celebrations include a hydraulic climbing wall bus offering free climbing lessons for all skill levels from our Climbing School professionals, Eastern Mountain Sports Schools clinics, community outreach programs, free community cookouts by local restaurants and live music from local bands. It is a true celebration of the outdoors.”
Founded in 1967 by two New England rock climbers and based in Peterborough, N.H., Eastern Mountain Sports is one of the nation’s leading outfitters of outdoor gear, clothing, footwear and accessories with 65 retail stores in 12 states. Eastern Mountain Sports designs and sells products for outdoor adventurers who participate in a variety of sports, such as mountaineering, backpacking, camping, hiking, adventure racing, climbing, kayaking, mountain biking and snow sports. Eastern Mountain Sports product and technology is tested by its product development and quality assurance teams in conjunction with the Eastern Mountain Sports Climbing, Kayaking and Ski Schools. More information is available at www.ems.com.