Questions anwered by Jason Broz Snowboard Production Manager
What are the biggest forces shaping the changes and developments you've made to your boards?
For the past 12 months, our Archetype prototyping lab has been the primary force behind the innovation and development at Endeavor. Everyone from our team, to our distributors, to our retailers have had input, and we have a very passionate crew at the office with over 90 years of combined riding experience. More than anything, we eat, sleep and shit snowboarding so if we get into a concept or idea that we want to test, it's because one or more of us have had a very practical and logical need with a board that we need a solution to. The Archetype lab is there to provide that solution.
To what degree are you emphasizing camber shape and core profiles in your lineup?
Every camber geometry has its place and purpose in the line. More than ever it seems like snowboarding has become more like surfing where you need certain boards for certain conditions if you want to have the best possible day on the hill. Each model in the Endeavor line is like a sub-brand with it's own identity, graphic direction, board tech, camber story and customer so the camber story has to make sense for what that board is intended for. As for core profiles, we run a negative core profile throughout the entire line because till this day we have yet to find a replacement that rides as well.
What themes are you seeing for graphics?
As usual, Endeavor is working with some amazing artists and designers to create works of art as snowboard graphics. Our top end boards focus on graphic application, with laser etching, silk screening on wood veneer, and matte/gloss hits on special topsheet materials. Graphic wise, the line is bright and playful – eye catching in the chair line up or sending it off cliffs.