Etnies 2008 Seed Project Promotes Rainforest Conservation

picture-3.pngLake Forest, Calif. – April 22, 2008 – Etnies’ announces the return of its SEED project with a Fall 2008 men’s and girl’s coleciton aimed at keeping the importance of green-focused initiatives top of mind with consumers. Created in an effort ot reinforce etnies’ deep-seeded commitment to protect and give back to the environment, the SEED Project is an on-going seasonal collection of socially conscious footwear, apparel and accessories that are environmentally sound and made from sustainable and recycled materials.

A portion of the proceeds of product purchased from the etnies SEED Project collection will be donated to Sambazon’s Sustainable Acai Project, whch helps promote the preservation of the Amazon Rainforest. In the last 40 years, human impact has destroyed 20 percent of the Brazilian Amazon. Sambazon promotes the preservation of the Amazon forest by encouraging locals to harvest Acadia fruit instead of clear-cutting forests. The project aims to prove that sustainable agro-forestry in the Amazon can improve living conditions, enhance educational opportunities and promote forest conservation. For more information, please visit Sambazon’s official site HERE.

The Fall 2008 SEED Project collection includes men’s and women’s graphic tees and hoodies imprinted with rainforest-inspired images and artwork including a pictorial toucan and illustrated solar energy/propeller diagram – both demonstrating and delivering an eco-conscious message. Additionally, this season’s etnies SEED Project includes a denim offering for men made purely from organic cotton. The collection is complete with footwear and accessory product offerings made from organicor sustainable pesticide and chemical-free textilles ranging from hemp to bamboo with vegetable dyes.

The Fall 2008 SEED Project collection will be avaialble at retialers nationwide beginning July 2008.

Etnies is an action sports brand that fuses street casual innovation with inspiration fromt eh diverse and colorful personalities of its talented team of professional athletes in skate, surf, snow, motocross, and BMX. In 1999, the girl’s division was successfully launched, which began offering footwear and later expanded the line to include sandals, apparel and accessories. Etnies is actively involved in improving the world for a better tomorrow, with initiatives that include sustainable product offerings to encouraging a healthy and active lifestyle with participation in action sports. In 2006, “etnies Girls Get on Board,” an all-girls series of instructional clinics, was launched across the globe. Fore more information, visit etnies.com.