OFFFICIAL PRESS RELEASE – Lake Forest, Calif. (April 30, 2008) – etnies is psyched to announce Terry Snyder as its art director. In his new role, Snyder will be the artistic leader of the brand, overseeing visual objectives, creating design concepts for all media and maintaining continuous involvement with all areas of the brand to achieve a consistent aesthetic.
Prior to joining etnies, Snyder held the position of art director at Adio and Planet Earth for more than two years, and before that he was at DC for more than five years.
Established in 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today etnies’ vision is to remain the leading action sports company committed to creating functional products that provide the most style, comfort, durability and protection possible. etnies stays true to its roots by sponsoring a world class team of skateboarding, surfing, snowboarding, moto-x and BMX athletes and continues its dedication by giving back to each of these communities. For additional information, visit www.etnies.com .