ETNIES’ JOURNEY TO THE SOLES OF SKID ROW’S HOMELESS
Watch etnies’ Journey to the Soles of Skid Row’s Homeless, featuring Founder Pierre-Andre Senizergues and etnies pro team riders, here:
April 2, 2013 (Lake Forest, CA) – For the last 16 years etnies owner and CEO Pierre-Andre Senizergues has inspired the brand’s staff, pro riders, family and friends to head to L.A.’s Skid Row and rally together at the Los Angeles Mission’s annual Easter event. Each year Pierre and his team pass out 2,000 pairs of etnies shoes to the homeless living on the streets. Skid Row is a scary and tough place to survive without a home and the reality is the homeless wear their shoes around the clock to keep their feet protected and warm. etnies has had the pleasure to personally witness the pure joy and relief a new pair of shoes brings to the lives of those less fortunate. etnies would like to share last Friday’s experience with the world.
In addition to the shoe donation, the Los Angeles Mission’s annual Easter event last Friday also provided thousands of Skid Row’s homeless with a hot meal, live music, foot washing and Easter baskets for the children. This year marks 38,000 pairs of etnies shoes donated and the brand’s 16th year partnering with the Los Angeles Mission.
etnies volunteers at the Los Angeles Mission’s Easter event (left to right): Pierre-Andre Senizergues (etnies owner and CEO), Levi Sherwood (moto-x), Nathan Williams (BMX), Ben Lewis (BMX), Tom Dugan (BMX), Don Brown (etnies Chief Brand Strategist), Ryan Sheckler (skate) and Cairo Foster (skate).
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Established in 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today, etnies’ vision, led by owner and skateboarder Pierre-André Senizergues, is to remain the leading action sports company committed to creating innovative products that provide the most style, comfort and protection possible. etnies stays true to its roots by sponsoring world class skateboarding, surfing, snowboarding, moto x and BMX teams and continues its dedication by giving back to each of these communities. For additional information, visit etnies.com.