Etnies will launch their London store in the Boxpark project mall in London this Saturday. Boxpark is the world’s first pop-up mall located in the heart of London, and etnies will be one the stores to be showcased in its debut. Read the details below from etnies, found on BoardSportSource.com:
Etnies is excited to be part of the Boxpark project which is due to launch on the 3rd December. Boxpark is the world's first pop-up mall. Created from stripped and re-fitted shipping containers, this unique project houses more than fifty carefully chosen fashion, arts and lifestyle brands, galleries and cafes. Located in the creative heart of London, between the neighborhoods' of Shoreditch and Spitalfields at the Goodsyard, opposite Shoreditch House and the new Shoreditch High Street Station.
Etnies are proud to unveil the concept designs for their store. Based heavily on the brands eco focus the design allows the latest product stories to be showcased in an environment that compliments etnies and provides a true brand experience.
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Established in 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today, etnies' vision, led by owner and skateboarder Pierre-André Senizergues, is to remain the leading action sports company committed to creating innovative products that provide the most style, comfort and protection possible. etnies stays true to its roots by sponsoring world class skateboarding, surfing, snowboarding, moto x, BMX and auto teams and continues its dedication by giving back to each of these communities. For additional information, visit etnies.com.