Costa Mesa, California-based Factor 54 has expanded its sales rep force, hiring former ASP surfer Jeff Deffenbaugh to handle the Southern California territory, Troy Wallace in Arizona and New Mexico, Given Skateboards rep Jason Fowler in a handful of southern states and Sam Saslow in Colorado, Utah and Wyoming. “We searched the States for talented professionals with track records of great retailer support and who are also expert in the business and promotion of skate and surf,” says Todd Miller, F54 founder and CEO. “I couldn’t be happier with the incredible talent we’ve recruited.” The brand has continued its growth since announcing a multi-year manufacturing and distribution licensing deal with Advance Sports last April, according to the official press release:
Anchoring sales in Southern California is Jeff Deffenbaugh, action sports industry icon; former Top-44 Association of Surfing Professional (ASP) surfer; and 3-time president of the Huntington Beach Surf Series. Handling Ariz. and N.M. is Troy Wallace, a long-time action sports rep who has now added F54 to an already powerful line-up.
Jason Fowler was appointed to Va., N.C., S.C., Ga., Ala. and Tenn., where he will add F54’s fall line of printables, board shorts, wovens, knits, hats and accessories to his current duties with Given Skateboards and Switchboard Inc. Rounding-off the roster is Sam Saslow, holding the reins in Colo., Utah and Wyo., along with his current roster of brands.
“Our fall production samples are rolling-in, they look insane, and our guys in the field will be armed over the next couple weeks with what we believe will be some of the most innovative and exciting product in the market, especially with our board shorts and printables,” says Miller.
For more information about F54, log-on at www.54clothing.com. For sales inquiries, call 760-734-1111, x. 107; or e-mail firstname.lastname@example.org. F54 is exhibiting at ASR in San Diego, Aug. 13 to 15, Booth #1203.
ABOUT FACTOR 54: Factor54 (F54) was founded in 2004 in Newport Beach, Calif., by former Association of Surfing Professionals Top-44 Surfer Todd Miller. The brand’s vision at inception was to promote the sport and progressive spirit of skateboarding and surfing, emphasizing innovation in the ranks of its athletes and underscoring the Company’s values with au