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February Snowboard Sales Jump 18%

It’s always great to start the week off with some good news, especially considering what a tough year it’s been in the snowboard trenches, but as nationwide retail comps start heading toward the light, snowboard retailers have joined the trend with hardgoods sales posting an 18% climb in February. Additionally inventory levels have dropped significantly and the Midwest region moved into the black for the season. Add in the fact that the reduction in inventory has caused a significant drop in carryover sales and helped retailers move in-season product at higher prices and your week is off to a good start. Here is a breakdown and analysis of the data for all you statistic hungry heads to start the week out right.

All data provided by SIA.

For the month of February, hardgoods sales have climbed 18.4 percent across channels.
For the month of February, hardgoods sales have climbed 18.4 percent across channels.
Unit hardgoods sales also increased nearly 6% in February.
Unit hardgoods sales also increased nearly 6% in February.
Specialty retailers' inventories have dropped significantly this season leading to increased dollar sales and decreased tirades about "clearing out the pipe".
Specialty retailers' inventories have dropped significantly this season leading to increased dollar sales and decreased tirades about "clearing out the pipe".

Regional Snowboard Specialty Store Sales – August Through February

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You may be saying “Aww, hell!” right now as overall season-to-date sales continue to look red and sun baked, but, there is an upside in all regions. Take a gander at the statistics for snow specialty shops through January below. On the dollar front, sales in the Midwest and South increased their positive trends for the season, and in the two biggies, the West and Northeast, things are definitely trending “less bad” to sprinkle in some heady jargon.

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