FEW New Zealand Hires Brand Director

picture-2.pngOFFICIAL PRESS RELEASE – VIRGINIA BEACH, VA., (April 28, 2008) – FEW New Zealand, a lifestyle apparel brand for men and women, proudly announces the addition of Brand Director Lucy Wildman. Wildman fills a newly created position with great motivation and excitement to move FEW to its next stage of brand development.

As brand director for FEW, Wildman will be responsible for translating the company’s vision into concrete marketing initiatives. “Lucy has a passion for boardsports, seven years working experience within the action sports industry and an innate understanding of New Zealand’s culture,” said FEW Founder Kena Lucy. “She is a great addition to our team and we’re looking forward to what she will bring to the company.”

FEW New Zealand’s new Brand Director Lucy Wildman.

After Wildman’s successful two year tenure at FGX International as a brand manager in the action sports division, she will return to New Zealand to work for FEW. “My move back to New Zealand will ensure that the true roots of the brand remain strongly entrenched in all graphics and image based collateral,” said Wildman. “I’m excited about the opportunity to share a little slice of New Zealand with the U.S. market. Kiwis possess a real passion for art, sports, music and culture. I look forward to exposing the facets of New Zealand to the world.”

Located in Auckland, New Zealand, with a U.S. division located on the East Coast, FEW has created a line of clothing that is story telling, riveting and hip. FEW offers a range of clothes for men and women with active lifestyles. FEW prides itself on quality and comfort while each piece of clothing tells a story. So, check out FEW and more importantly the story we have to tell. Visit www.few.co.nz for more details.