G-Shock, under parent company Casio Computer Ltd., has signed Louie Vito as its newest brand ambassador. Vito will be featured on G-Shock's website and in promos, in addition to making personal appearances on behalf of the brand.
"I am hyped to be joining the G-Shock family," said Vito. "From their superior products to their rad team, I back everything they stand for and are doing."
Check out the release below for more details:
DOVER, NJ, March 09, 2012–The world-class athlete [Vito] is recognized for his powerful and fluid technical riding skills which have landed him atop numerous podiums and top-tier finishes in such coveted events as the Winter Olympics, X-Games, U.S. Grand Prix and Dew Tour. His technical expertise makes him a perfect fit for the G-Shock brand, known for its seamless blend of toughness and technology.
"Casio G-Shock is pleased to sponsor Louie Vito," said Shigenori Itoh, Chairman and CEO of Casio America, Inc. "The Midwest region has produced some of the best riders in the United States and Louie is a prime example. His love for the sport of snowboarding, commitment to his community, make him a perfect representative for the G-Shock brand. We wish him continued success in the upcoming year and look forward to supporting his growth as an athlete."
Vito has captivated audiences world-wide by demonstrating grace and strength on the slopes and yet has still found time to give back to the community. For the past eight years, Louie has proven his generosity by hosting an annual snowboarding event at his home mountain, Mad River Mountain, in Bellefontaine, OH. The event benefits the local food pantry by providing for food items to families in need.
In additional to his talents on the slopes, Louie has been featured in a number of television programs, including Dancing with the Stars, ABC Family's Switched, and Fuel TV's The Daily Habit.
Louie joins a talented list of action sports athletes on the G-Shock brand ambassador roster. G-Shock recognizes their dedication to the action sports community and helps them to tap into reaching their full potential by providing rugged, technology driven timepieces that fit their needs, As a brand ambassador, Louie will be featured on G-Shock's website and promotional materials, in addition to making personal appearances at events on behalf of the brand.