Globe x American Rag Los Angered Shoe Launch Event
More than 300 people turned out last Thursday for the Globe x Los Angered shoe launch at American Rag on La Brea, reportedly one of the largest turnout of any American Rag retail store event to date. The Los Angered is the first signature shoe by Globe surfer Dion Agius.
With a cool LA style vibe, the event drew a hodge podge of attendees comprised of industry tastemakers and media from surf, fashion, lifestyle, and culture. The energy remained extremely high all evening as the music, food, and drinks kept the hard-to-achieve-especially-right-after-work crowd happy. The in–store reception and subsequent after party were the result of a deepening relationship Globe is actively cultivating with the iconic retailer.
The Globe in-store presence was unmistakable. From the large exterior window, to the foyer, and the shoe lounge, bright military orange branding created a visual identity that energized the space amid a sea of earth tones and rich wood hues. Los Angered product and apparel were merchandised on shelves and in cases throughout. In addition to the large window wrap, the front window “showroom” was merchandised using an old trunk and picture frames.
The Globe Los Angered shoe is available now at American Rag and other select retailers worldwide.