GOING GREEN: SIA Show Reduces Carbon Footprint

Although SnowSports Industries America (SIA) has been striving to implement environmentally friendly programs since the mid 80s, the association took on a new challenge this past month at one of its biggest annual events – the SIA 2008 SnowSports Trade Show in Las Vegas.

The show put into motion a series of new intiatives to reduce the association’s carbon footprint at the show, according to a press release issued Feb. 27 from SIA’s official headquarters in McLean, Virginia. Many of the brand’s displays featured board sports products that did not harm the environment. Dept. of Energy from Seattle focused on recyclable or sustainable snowboarding gear made by more than 70 different exhibitors.

“NILS was excited to highlight one of the many ways our company is consciously considering the environment,” stated Heidi Andrade of NILS. “The ECOsource exhibit is a great progression for the snow sports industry and we hope it created a lot of buzz in the industry. It is important to keep the conversation of eco friendly ways of living and creating in the forefront of everyone’s thoughts.”

But that wasn’t where it stopped. SIA also partnered for the first time this year with Greener Vegas to recycle close to 36,000 pounds of paper, a process which helped save 303 trees, 123 barrels of oil, close to 125,000 gallons of water and 71,280-kilowatts of energy.

For more information about SIA and it’s events, be sure to check the latest information at the association’s official site. For photos and other extensive coverage, Transworld Business has it covered here, as well as in the March edition of our magazine.