Gotcha Signs Six-Year Pipe Contest Sponsorship Deal

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Gotcha Signs Six-Year Pipe Contest Sponsorship Deal

Posted 01.21.2002
Gotcha Announces 5 Year Agreement to Sponsor the Gotcha Backdoor Television Show in HawaiiGotcha Takes Partnership Position in Backdoor TV With 65 Historic Shows and Extensive Hawaiian Surf Video Archive

IRVINE, Calif. —(Business Wire)-Jan. 21, 2002 – Gotcha Brands (Gotcha), a leading global beach lifestyle brand for over 20 years, announced today the signing of a five-year renewal of their agreement with Hawaiian television producer and event promoter Reid Inouye, to sponsor his long running ‘Backdoor TV’ show. The new name for the show will be ‘Gotcha BackdoorTV,’ and will continue to be produced monthly in Inouye’s studios and aired three times a week on Oceanic Cable in Hawaii. Future plans include broader national and international distribution for the show.

Gotcha currently sponsors Inouye’s long running professional surfing Pipeline event, now known as the ‘Gotcha Pipeline,’ scheduled to take place this year from February 19th through March 3rd at the infamous Banzai Pipeline on the North Shore of Oahu. The event will be covered by Gotcha BackdoorTV in Hawaii, as well as by BluetorchTV in both national and international markets. “Our long association with Gotcha has been exciting and mutually rewarding,” said Inouye. “We look forward to expanding our relationship, and are thrilled that Gotcha has made us a part of their long term marketing plans.”

Gotcha BackdoorTV is the heart of a new Gotcha integrated promotional strategy being developed in Hawaii. In addition to Gotcha titling of the show, Inouye will provide Gotcha with :30 commercial spots, some of which will be bartered to local radio stations for promotional time. This integrated promotional vehicle will also be linked to in-store promotions with Gotcha retailers. Long-term plans include the expansion of this integrated branding model to mainland US markets.

Included in the agreement is a 50% partnership position in past and future BackdoorTV programming, and the extensive Hawaiian surf video archive produced over the past ten years. “We see great value in the addition of content from the television programming and surf video archive for future Bluetorch TV shows, as well as tremendous potential for national and international distribution of Gotcha Backdoor TV itself,” commented Ian Cairns, President, Broadband Interactive Group (BIG) which is the parent company of Gotcha Brands. “There is great synergy between our companies, and we look forward to continued creative collaboration with Inouye and his team.”

About Gotcha Brands Founded in 1979, Gotcha has been a leading global beach lifestyle brand for over 20 years. With offices in the US, Europe, Japan, Brazil, Canada, Australia and South Africa, Gotcha has been a key player in bringing the California Beach Lifestyle look to the domestic and global marketplace. Gotcha has evolved into a licensing company, Gotcha Brands, with affiliated brands that include More Core Division (MCD) and GirlStar which target this same youth lifestyle market. Gotcha Brands also represents Bluetorch in the development of its global licensing strategy.

1-20-2002 Release

Gotcha Brands (Gotcha), a leading global beach lifestyle brand for over 20 years, announced today a six-year agreement with Hawaiian event promoter, Reid Inouye, to sponsor his long running Pipeline event. The extreme sports professional surfing event will be known as the “Gotcha Pipeline” and will take place this year from February 19th through March 3rd, at the infamous Banzai Pipeline on the North Shore of Oahu.

The Gotcha Pipeline will be an Association of Surfing Professionals (ASP) four-star World Qualifying Series (WQS) event and is certain to attract a very strong field of ASP surfers plus a strong contingent of Pipeline regulars. Pipeline is a radical left breaking tube, generally regarded as one of, if not the most dangerous and spectacular wave in the world, with deep tube-rides often being scored at 10.0, a perfect score.

Gotcha is using the event to add a revolutionary element to it’s international brand image as a premium beach lifestyle brand and feels that the imagery of the vicious Pipeline wave, contrasted to the warm, balmy trade wind conditions and tropical Hawaiian backdrop, is the perfect complement to Gotcha’s extreme sport and beach lifestyle heritage.

The Gotcha Pipeline will be covered by BluetorchTV, in both the domestic and international marketplaces, and will be the focus of a one-hour show BluetorchTV is planning to do on the action sports and lifestyle scene in Hawaii. The event will also be the highlight of the 2002 Gotcha home-video project that is being produced by Bluetorch Media, featuring Gotcha Team Rider Rob Machado, a former Pipeline Masters Champion.

About Gotcha Brands Founded in 1979, Gotcha has been a leading global beach lifestyle brand for over 20 years. With offices in the US, Europe, Japan, Brazil, Canada, Australia and South Africa, Gotcha has been a key player in bringing the California Beach Lifestyle look to the domestic and global marketplace. Gotcha has evolved into a licensing company, Gotcha Brands, with affiliated brands that include More Core Division (MCD) and GirlStar which target this same youth lifestyle market. Gotcha Brands also represents Bluetorch in the development of its global licensing strategy.



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