OFFICIAL PRESS RELEASE – El Segundo, Calif., April XX, 2008 — GrindTV, the leading online action sports destination, announced an agreement with Yahoo! Sports, the Internet’s leading sports destination, in which GrindTV.com will become a co-branded channel on Yahoo! Sports. The site features videos, photos, and editorial content across the most popular action sports categories, including Skateboarding, Surfing, Snowboarding and Motocross. The new channel will be featured as a primary sports category on Yahoo! Sports, and features will be editorially programmed on the Yahoo! Sports homepage at http/:sports.yahoo.com. The partnership brings Yahoo! an immediate presence in the action sports category, and will bring 1 million additional users to Yahoo! Sports each month.
“Our partnership with Yahoo Sports will allow us to more effectively serve the growing action sports community, including enthusiasts, filmmakers, athletes and manufacturers,” said Erik Hawkins, CEO of GrindTV.com. “Working with the number one sports site on the web will help us to take action sports to the next level, and introduce this lifestyle, and these exceptional athletes, to a broader audience.”
The co-branded channel will feature video from leading action sports filmmakers and brands, as well as original footage from GrindTV Productions. The editorial will include special features, event information, expert blog posts and other content from leading industry sources.
“Adding a GrindTV action sports channel to the Yahoo! Sports portfolio gives our audience access to one of the fast-growing categories in sports,” said James Pitaro, vice president and general manager, Yahoo! Sports. “This partnership significantly expands the size of the overall Yahoo! Sports audience, and will help Yahoo! advertisers reach a young, active consumer segment.”
Check out Yahoo! Sports’ coverage of the news HERE.
GrindTV is a leading source of entertainment and information for action sports enthusiasts and fans of the active lifestyle. GrindTV is headquartered in El Segundo, California. For more information, please visit www.grindtv.com.