Groundswell PR to Lead Public Relations for Freewaters

Freewaters Welcomes Groundswell PR to Lead Public Relations

Laguna Hills, CA – Freewaters, makers of casual and conscious footwear, has signed Groundswell PR to head up their public relations efforts.  Groundswell PR will handle all media relations and brand communications for the company.

Finding business partners that genuinely share our values is always our priority and we are thrilled to welcome Groundswell PR to our extended family.” says Freewaters Co-founder Eli Marmar.  “Groundswell brings core competencies across boardsport, outdoor and fashion lifestyle which is highly unique and a perfect fit for our brand.”

Based in California, Freewaters makes innovative men’s and women’s footwear that soak up the west coast spirit of cruising down the open road and spreading good vibes. Their mantra is do some good – a call to make the world a better place, little by little, step by step. Every pair of Freewaters footwear sold directly supports clean drinking water projects.

Freewaters isn’t just another brand looking to push product,” says Groundswell PR partner Dax Kelm. “The crew knows that giving back is essential to living a full life and to connecting with their audience on a deeper level.  Freewaters is making really cool footwear that dramatically changes lives by bringing water to people in need.  They are truly an inspiration to us and we can’t wait to tell their story.

Freewaters M’s Mojave Leather, Escape Artist and Mojave Sun
Freewaters W’s Georgia and Travel Bug
Freewaters W’s Bebop, Capetown and Tropicali
Freewaters M’s SCAMP with Therm-a-Rest® footbeds

About Freewaters

Freewaters makes innovative and easy-going footwear that transports you into vacation mode the minute you slip them on. Freewaters believes that access to clean drinking water is a fundamental human right. Each pair helps support global clean drinking water projects. Based in California, Freewaters soaks up the Cali spirit of innovation, cruising down the open road and spreading good vibes. The Freewaters mantra is ‘do some good’ – a call to make the world a better place, little by little, step by step.  Learn more at

About Groundswell PR

Based in Charleston, SC., Groundswell PR maximizes media and industry exposure for top brands, destinations and organizations looking to increase sales and capture new and exciting audiences.  Amplified by trusted media relationships, experience and lifestyles driven by the industries we love, Groundswell PR ignites integrated media, public relations and social media strategies that stay true to your core business and goals.  Visit to learn more about our services.