OFFICIAL PRESS RELEASE – El Segundo CA – May 8th, 2008 – havoc TV’s Action Sports and Indie Music Digital Networks top the charts with the No. 1 sports related VOD channel on Cable TV (as measured by Rentrak, April 2008). havoc Sports VOD has steadily grown in number of monthly views since its launch in April of 2006, and is now the leading sports related US VOD channel. havoc TV also built and distributes the number 2 Music VOD service on Cable TV. Together the havoc TV services outperform 96 percent of all US cable VOD channels as measured by Rentrak, ranking 16th out of 444 total US VOD channels. havoc’s free VOD services are carried by over 25 multiple system cable operators around the nation, including Comcast, Cox, Charter, Verizon, Insight, Mediacom, and RCN.
Showcasing the latest in Surf, Skate, Snow, Motocross, BMX, Punk, Metal, Reggae, Alternative, Underground Hip Hop and Electronic music, havoc brings the viewer a unique Free On Demand experience with the viewer 100 percent in control of the clips he or she wants to see. In addition, havoc offers full-length action sports movies and concerts on a transactional VOD (VOD rental) basis monthly on Time Warner, Cablevision and many more.
havoc TV’s Video On Demand Service is one of many digital platforms where viewers can find havoc’s leading edge indie music and action sports content. In all, havoc reaches 52 million US cable and satellite TV homes, plus internet, mobile, and retail outlets. This includes the most interactive program block on US linear TV, havoc on the 101, airing four hours nightly on DirecTV’s channel 101. Viewers vote to control the video play list in real time via SMS texts from their mobile phones, and, viewers’ SMS messages appear on the TV screen. havoc on the 101 can be seen seven nights a week from 11pm-4am PST and showcases the same Action Sports and Indie Music content that is available on havoc VOD.
havoc is currently watched by about 3.5 million unique viewers per month and generates 35 million video views monthly across its core platforms (Rentrak, Nielsen, and OAS). havoc content also garners millions of additional views monthly in hundreds of retail outlets nationwide including Journeys, Jack in the Box, Jiffy Lube, Coffee Bean, Borders and more.
havoc TV co-founder and VP Action Sports Jeff Cutler says, “We are very excited about our position in the market. We have been working closely with our partners to create a truly unique action sports TV experience and it is gratifying to see it pay off…on the flip side it drives us to continue to be creative and grow that user experience on VOD and our other distribution outlets like linear TV, Web and Mobile Phones. We’re more excited than ever about all the unique new content and interactivity in the works.”
Working closely with content partners like DVS, Matix, Seven Films, Element, Globe, Volcom, Burton, Thrasher, Mobile Media Now, TGR, Epitaph, Astralwerks, Mute, Sub Pop, Victory, Universal Music Group, Nettwerk, Relapse Records and hundreds more, as well as creating original content, havoc is pumping new compelling content from the most credible sources into over 50 million digital TV homes, and across all other digital outlets monthly.
havoc Television is the world’s leading indie music and action sports digital network with distribution in 52 million TV homes on both cable and satellite TV, a social networking website, mobile phones and out of home content distribution. Showcasing the best in punk, metal, underground hip hop, alternative, reggae, electronic, surf, skate, snow, bmx and motocross content, havoc averages over 35 million video views a month fueled by 3.5 million monthly unique visitors. On cable TV, havoc sports is the #1 sports related VOD channel and the #2 music related VOD channel in America and as a whole beats out 96 percent of all other cable TV VOD outlets. In addition, havoc boasts 5 hours of daily programming on DirecTV’s channel with one of televisions most interactive tv shows called havoc on the 101. Fully SMS enabled, viewers are empowered to vote and chat on screen real time while their favorite videos are being aired. For more information please check out www.havoctv.com.