What are the biggest forces shaping the changes and developments you've made to your boards?
DCT (Double Camba Torsion) with the world's first 3-D sidewall which we call FRAMEWALL with KERS (kinetic energy recovery system). We will have three models and the new construction is the best of Rocker, Flat and Camber combined. It's going to blow minds. Also, we are using several new materials like basalt and new wood types which is all part of our philosophy to make snowboarding more fun.
To what degree are you emphasizing camber shape and core profiles in your lineup?
We will have three distinct shapes. DCT, FLOCKA (flat) and ROCKA (rocker)
Are you cooking up any new materials or construction techniques?
We will have the DCT (Double Camba Torsion) shape new in our line. This shape provides two major benefits. The Double camba provides you perfect pop and a better edge grip than on a regular camba shape. All the DCT boards have a narrow waist, this means the board is more narrow between the bindings which gives the board a better torsional feeling. But the most important new construction is our Framewall. It´s pretty much a three dimensional sidewall that goes around the whole board while it´s overlapping the topsheet. This also supports the torsion, plus it´s dampening vibrations if you are going fast. Another benefit is that the Framewall distributes the power from your bindings equally on your whole edge.
At the first tests we discovered that it also prevents the topsheet from chipping, so we decided to have it on our rental boards as well. What about a double camber torsion board with 3-D sidewalls and two computer chips that control the flex and Ollie pop of the board? Check out the Instinct DCT KERS with kinetic energy recovery system. We got it from Formula One racing. It's crazy!
What themes are you seeing for graphics?
For our park stuff the riders develop our graphics. We are also going to clean and plain colors. It's pretty cool stuff.