OFFICIAL PRESS RELEASE – Heavenly Mountain Resort in Lake Tahoe, one of the west's largest ski resorts and a premier year-round playground, named McGarrah/Jessee to handle its U.S. branding efforts, according to a press release issued Monday, March 31.
McGarrah/Jessee will be responsible for helping tell the Heavenly story to a wide national audience. They'll do that through TV, radio, print and direct mail advertising in national outlets and select regional markets. McGarrah/Jessee's integrated design group will be involved in branding on-mountain attractions and the relationship also includes media buying and planning.
"McGarrah/Jessee has a reputation for working with brands who have an authentic story to tell but who face formidable competition," said John Wagnon VP/Marketing for Heavenly Mountain Resort. "That makes them a perfect fit with us."
Known for its 4,800 acres of terrain spanning two states, jaw-dropping views of Lake Tahoe and extensive nightlife and après-ski entertainment options, Heavenly attracts guests from all over the world. Recently, the New York Times said "If there's any resort in America that can claim to be all things to all people, this resort fits the bill.”