Hestra is celebrating its 75th anniversary this season, and it celebrating it by announcing a new partnership with Opensnow.com.
Opensnow.com is a new incarnation of the Colorado Powder Forecast, and the companies are hoping to expand the website’s reach to give accurate weather information to riders all over the country.
The website is currently giving snow reports for Colorado, California, Maine, Oregon and Vermont.
Recent snowfalls throughout the country are a cause for celebration for winter recreation enthusiasts. As resorts are either preparing or opening for the season, HESTRA, the leading international glove brand in skiing, outdoor recreation and leisure, is also preparing for a celebration of its own, 75 years of keeping hands and fingers warm across the world.
According to HESTRA USA President Dino Dardano, whose U.S. headquarters are based in Golden, Colo., HESTRA began making gloves out of wool and leather for lumberjacks in 1936. The gloves were made to last, a tradition that Dardano says is followed to this day. "We're one of the longest-operating glove manufacturers in the world and are proud we have maintained a level of quality and performance for 75 years," said Dardano. "This month we've watched resorts across the country ramp up for the upcoming winter season. As skiers and snowboarders begin to gear up, we encourage them to look to HESTRA as the perfect choice for a glove that will last not only this season, but seasons to come."
According to Meteorologist and founder of Opensnow.com (formerly Colorado Powder Forecast) Joel Gratz, the 2011-12 winter season is predicted to be a La Nina year, meaning locations such as Colorado, Utah, Idaho, the Northwest and many other resorts across the country could see large amounts of snowfall throughout the winter. "Get your gear ready, it should be another great season for powder,” said Gratz.
With the launch of Opensnow.com yesterday (11-1-11), HESTRA announces their partnership with the website which has become a staple for skiers and snowboarders in Colorado in its former incarnation as Colorado Powder Forecast. Moving forward, Opensnow.com will deliver snow enthusiast-specific weather information to an expanded geographic range outside of Colorado, something Dardano says is important to HESTRA.
"We design and build our gloves to perform in many different elements so its important that skiers and riders have accurate information when choosing the appropriate gear and gloves for the conditions," says Dardano. "Colorado Powder Forecast and now Opensnow.com does just that."