Holden and Protect Our Winters (POW) have teamed up to create a new tee shirt collection set to release August 2012. The collection, designed by Holden artist John Phemister, features abstract watercolor art titled “The Four Elements.”
"Holden is exactly the kind of partner that we love to work with. They understand that business can lead the environmental solution and we're really excited to focus the proceeds of this partnership on an environmental issue in their backyard, that should be top of mind for all of us," said Chris Steinkamp, Executive Director of POW.
For more information and photos of the new collection of tee shirts, see below:
Portland, OR – February 16th, 2012 – All proceeds from this collection will go towards POW's recently launched Coal Kills Snow coalition. The project is dedicated to shutting down coal mines and spreading education about environmental destruction from mining practices and coal burning. Coal is the number one contributor to global climate change. To stop this, Holden and POW have come together to ensure there is snow to play in for our future generations to come. Holden X Pow tee shirts will be available at holdenouterwear.com and selected shops.
"Holden continues to seek out ways to improve our process. Working with POW gives us a whole new way to help. While we are doing what we can to make our products better, we can also take action to raise awareness and help stop others who are not making the best choices for the earth with the help of POW", said Holden CEO, Ben Pruess. "Chris (Steinkamp) and Jeremy (Jones, Founder of POW) have really shown such a passion and made an impact in fight for change. We wanted to support them in the ongoing efforts. At the end this is the only play round we have and we would like to pass it on."