Team Honda has announced that it has agreed to a multi-year title sponsorship deal with the protein-enhanced beverage makers Muscle Milk for the upcoming Motocross and Supercross seasons.
Crowds will get their first look at Team Honda Muscle Milk this weekend, when Justin Brayton makes his debut on the Team Honda Muscle Milk CRF450R at the Monster Energy Cup in Las Vegas.
From TransWorld Motocross:
American Honda is pleased to announce an exciting addition to the team for the upcoming Supercross and Motocross seasons: Muscle Milk, the leading protein-enhanced beverage made by CytoSport, has signed a multi-year agreement to be the title sponsor for Team Honda Muscle Milk.
Team Honda Muscle Milk will roll out at the Monster Energy Cup at Sam Boyd Stadium this weekend in Las Vegas with Justin Brayton making his debut on his Team Honda Muscle Milk CRF450R.
"We are really excited to partner with Muscle Milk," said Honda Racing Coordinator Ray Conway. "It's great to have Muscle Milk as a partner, a company that truly understands the physical and nutritional needs of our athletes. We are advocates of their various nutritional and recovery products as the majority of the team has been using them for some time now. It's great to be associated with and be able to endorse products that we know are nutritional and align with our rider's performance goals."
"It is awesome to partner with a brand like Honda which strives to make the best products possible like we do at CytoSport," commented CytoSport CEO Mike Pickett. "We are excited to welcome Team Honda to our elite team of athletes and partners that include Superbowl Champ Clay Matthews, 4x Ironman World Champion Chrissie Wellington, the Los Angeles Dodgers, Chicago Cubs and over 30 NCAA athletic departments."
Stay tuned for additional information outlining Team Honda Muscle Milk's complete list of sponsors and 2012 Honda support team plans.