Huntington Beach Show Most Successful To Date For Agenda

OFFICIAL PRESS RELEASETHE VERDICT IS IN, AND IT'S GOOD….REALLY GOOD!
The Agenda Trade Show in Huntington Beach Proves to Be a Major Success All Around

July 30, 2009 (Huntington Beach, CA) – The Agenda Trade Show made giant waves in Huntington Beach last week – in the industry that is – with its most successful show to date.  The independent, action sports and streetwear clothing trade show took up residence at the Hyatt Regency Hotel last Wednesday and Thursday (July 22nd and 23rd), bringing out roughly 3,500 attendees and featuring a solid list of top industry brands and retailers, all there to do business. For returning brands as well as newcomers, the show was an unbelievable success.

"The draw was really good. We have East Coast accounts here from 17th Street, Ron Jon, Hotline, to some great West Coast shops," Volcom's Vice President of Sales Tom Ruiz said to TransWorld Business. "The timing was perfect with the launch of Spring '10, and location during the contest has been awesome. So all around the show got an A. It was awesome, we're super stoked."

"The Agenda show has been a huge success for LRG.  The timing, atmosphere, and foot traffic couldn’t have been better.  We will anxiously await the next show," said Bryan Wilson, LRG National Sales Director.

Agenda featured a wider range of brands than it has in past shows – from skate to surf to streetwear, providing exhibitors and buyers with a broader platform in which to do business.  The brand new location offered clean rows of ready-made booths for each exhibitor, great food and a picturesque backdrop of the ocean with the US Open of Surfing taking place just down the street.  With help from Jansport, Amp Energy and Lovemade, Agenda kept the party going Wednesday night with a packed crowd of tastemakers, pro athletes and industry execs rocking out to 80's hair metal with a live performance by Steel Panther.

"This was by far the best Agenda show we've done yet," says Aaron Levant, President of Agenda.  "Based on the overwhelming response we've received from both exhibitors and retailers, we feel the timing and location of the show was the perfect move for Agenda.  Wait to see what we're about to do next – it's only getting better from here."

A big thanks to key sponsors:  Jansport, Complex Media and Amp Energy.  Next steps for Agenda will soon be announced, so stay tuned and get excited.

About Agenda:
In just over six years, Agenda has expanded from a single event to four shows in two cities. Agenda's blend of bold, innovative designers, clothing and footwear have attracted buyers from cutting-edge boutiques on both coasts, Tokyo, London and chains of all sizes, in discovering the next wave of labels.

With an audience of over 3,500 influencers and professionals from every corner of Action Sports cross over market, Agenda creates the perfect environment for its brands to breed success.  For a complete list of exhibitors and more information, visit www.agendashow.com.