IASC Announces Skate Summit Schedule; Opens Registration


This year’s IASC Skateboarding Summit will go down April 26-27, 2011 at The Doubletree Hotel in the city of Orange, California. IASC has teamed up with the Board Retailers Association this time around to bring together manufacturers and retailers for a two-day event of educational seminars, and skate time at the Vans Skatepark at the Block. IASC and BRA just announced the official line up of panelists, and registration is now open:

The goal of this summit is to bring together the leaders in skateboarding to focus on innovation in the industry, the future of their business, and of skateboarding as a whole.

Who will Attend the Summit:
Approximately 150 of the top Skateboarding Hardgoods, Softgoods, Footwear Company Owners – CEO’s and Presidents – Heads of Sales and Marketing – General Managers – Sales and Marketing Professionals as well as respected Retailers from across the nation.

The 2 Day Summit will include:

Impactful Keynote Speakers
In depth Panel Discussions ranging in topics from merchandising, athletes as brands, tradeshows, consumer behavior, and more
Break Out sessions where retailers and manufactures can collaborate and discuss the important issues facing the Skate Industry
Networking and Skate Time
We look forward to your participation in the IASC Skateboarding Summit. Check back for a full list of speakers and panel discussion in the coming days.

Schedule Of Events
Monday, April 25, 2011

6:00 p.m. Pre-Summit Check in & Happy Hour

Tuesday, April 26, 2011

10:00 a.m. Welcome: Josh Friedberg – IASC Executive Director, Mike Duncan – BRA Executive Director

10:30 a.m. KEYNOTE: Greg Koch – Founder of Stone Brewing

11:45 a.m. State of Skate: Don Brown – IASC Chairman, Overview of where the skateboarding industry is today and where it’s headed in 2011

12:15 p.m. Lunch

1:45 p.m. Retailer Panel: Retailers come together in an open discussion about current challenges facing the skate industry and share innovative solutions and ideas.

2:45 p.m. Manufacturer Panel: Innovation isn’t limited to product breakthroughs. Some of the most innovative manufacturers in the skateboard industry discuss their creative approaches to working with retailers in the modern business environment.

4:00 p.m. Consumer Behavior: From oxygen to entertainment, people are constantly consuming. Retailers and manufacturers bank on it and the way it’s done effects your business from your marketing campaigns to the bottom line. Now with millions of ways to consume, how is consumer behavior changing and do you have an effective strategy to reach your target market?

5:00 p.m. Merchandising, Planning and Innovation through Communication: How retailers and manufacturers can open the lines of communication through forecasts, merchandise planning, and customer feedback for a more successful relationship.

6:00 p.m. Happy Hour – Dinner

7:15 p.m. Keynote Address:

8:30 p.m. Bowling Partayyyyyy! At Lucky Strike Lanes
Wednesday, April 27, 2011

9:30 a.m. The Future of Skateparks: Skateparks are a key part of growing participation. From organizing community efforts for public parks to building successful private skateparks, learn how the people who spend their days creating new places to skate see the future of purpose-built skateboarding terrain.

10:30 a.m. Managing a Modern Career: Pro Skateboarders and their management teams discuss navigating the maze of opportunities and challenges facing pro athletes throughout a long-term career.

11:45 a.m. Growing Participation: There are multiple approaches to getting more people involved in skateboarding. This panel discussion will highlight those who are moving the needle as they share their perspective on how to grow and sustain participation.

12:45 p.m. Lunch

2:15 p.m. Workshops: Break out sessions with panelists and interactive workshops on hot-button topics as chosen by Summit attendees.

4:00 p.m. New Media: A discussion with industry experts on the challenges brands, retailers and media are facing in the online / social / mobile environment of today and the future. What’s working, what’s not and why.

5:00 p.m. The Distribution Dilemma: Group Q&A about the current state of distribution. What manufacturers and retailers want, who’s doing it right, and how to make a change.

6:00 p.m. Happy Hour – Dinner
7:15 p.m. The Innovators: An interview with the skateboarders who’s personal drive to progress has defined what people even consider possible on a skateboard. Skateboarding careers built on innovation.
8:15 p.m. The Takeaway: Josh Friedberg – IASC Executive Director