Video shot and edited by Jonathon Laylo
In4mation is pleased to announce that is has partnered with legendary skate company Spitfire for a limited-collaboration set to debut this Friday April 12th. Founded more than a decade ago, In4mation has focused on creating a collection of apparel with surf and skate in mind. With two brick and mortar stores on Oahu and an online store at In4mants.com, the brand has become a premiere lifestyle brand in the islands. With its success, In4mation has been fortunate enough to collaborate with other brands like Spitfire to create one-of-a-kind projects.
“Spitfire has become an iconic brand in the skate market and we’re really excited to collaborate with them on a limited-edition wheel and line of tees,” said In4mation’s art director, Keith Kanagusuku. “A lot of us have been skating for a long time, and to have our brands work together on something completely unique like this collaboration is something that I’m really excited about.”
As part of their collaboration, In4mation will be releasing a limited-edition set of wheels and a T-shirt that marries the aesthetic of both brands. The collaboration is set to drop in stores April 12th and online on the same date.
“Spitfire is one of those brands that is truly endemic to skating and we’re honored to be able to partner with them. It’s a great fit for us,” said In4mation’s marketing director, Jun Jo. “We’ve had deep roots in skating since we first opened up shop, so partnering with a brand like Spitfire—a company that’s always held true to it’s skating roots—is a great fit for us and we stoked on how the collaboration turned out.”