OFFICIAL PRESS RELEASE – Incase is excited to announce that Damon Way, investor & board member, will assume the company’s Chief Brand Officer position as of April 2008. In this role he will be responsible for managing the market positioning and messaging for Incases progressive line of lifestyle and technology-oriented products.
During 14 years as co-founder of DC Shoes – for which he will remain an ongoing consultant – Way has worked to create a number of programs facilitating innovative product offerings while maintaining an active role in the business and overall brand strategy. With Way’s expertise, Incase will continue to expand its inventive branding initiatives and unique collaborative projects, aimed at driving brand perception while delivering the market a better experience through good design.
“I deeply admire companies that build strong reputations on product design and innovation,” Way said. “The Incase product team is exceptionally proficient at this and I am honored to be a part of it.”
Founded in 1997, Incase is a California-based bag and case brand that creates and delivers premium, performance-based products with clean, contemporary design for the technology, music and street culture communities. Incase is committed to designing carrying solutions that merge seamlessly with the lifestyle and needs of todays consumer. Incase: A better experience through good design.
“Damons passion for design and subtle product-driven marketing techniques makes him one of the most forward thinking businessmen Ive ever met,” Incase CEO & President Erik Wahlstrom said. “He’s a champion of well-crafted products, making him the perfect fit for what we do.”