Drawing on more than 20 years of experience in the action sports industry, Gary Siskar has been hired by Liquid Force as brand manager for the kite division. Siskar, who has worked for companies such as Sole Tech, OP, Arnette and Burton, will be in charge of growing the brand under the kiteboarding category:
“Today, Liquid Force has announced that Gary Siskar will be joining the Kite Division as Brand Manager. After a long history of success at brands such as Arnette, OP, Sole Tech, and Burton, Siskar is set to conquer a new board sport by joining Liquid Force Kiteboarding.
Liquid Force's Founder Tony Finn stated "Gary will be a great addition to our vibrant company. He has a tremendous amount of experience with growing brands from his work at Arnette back in the hay day to his recent successes at Anon Optics. He also possesses that 'Big Company Experience" from working at Sole Tech and OP that Liquid Force can utilize to help us consistently deliver better products to our ever expanding consumer base. But, the #1 reason we hired Gary is because he is a die hard Kiteboarder and already loves Liquid Force!" "We are extremely fired up about Gary Siskar joining the Liquid force family!"
Over the past few years, Liquid Force has developed super innovative kiteboarding products such as the Envy Kite, Static Wingtip Pulley Technology, the Interface binding, and progressive board design. Gary's high energy and passion for the sport will only help fuel the progressive growth and global advancement of the Liquid Force Kite program.
"Liquid Force is a powerhouse brand that I have always admired. LF has passionate people, innovative products, and a deep history. I am looking forward to bringing my sensibilities to the brand along with my passion for kitesurfing to continue the exciting growth of Liquid Force for years to come!
Liquid Force has experienced significant growth since its founding in 1995, was the first company to produce a twin tip kiteboard, and is now one of the world's leading watersports manufacturer's in the world. With several major new product launches in 2009 -including the launch of Liquid Force Apparel and Liquid Force/Triple 8 Helmets – and a roster of exciting announcements for 2010 and beyond, Liquid Force happily welcomes Gary Siskar to the team!
About Liquid Force
Founded in 1995, Liquid Force quickly became the leader in wakeboard products and apparel. Liquid Force is dedicated to relentless innovation, progressive design, maximum functionality and unparalleled quality. Supported by a superior team of athletes, Liquid Force events include world famous BROstock. For more information, please visit www.liquidforce.com”