Intrawest announced today that it will begin recommending that all of its guests wear helmets while riding its resorts, will require that all kids in ski school and all park students don the protective gear, and begin phasing in mandatory requirements for all employees to wear helmets while they’re working.
According to Intrawest: A helmet will be included with all children/youth ski and snowboard rental packages from all of Intrawest’s equipment rental outlets. The new guideline swill be supported with enhanced employee education sessions and common language highlighting the importance of helmet use will appear on resort websites and in all trail maps. Going forward, Intrawest will lace an increased focus on using website images and advertising visuals that feature skiers and snowboarders wearing helmets and Intrawest will introduce new graphic standards that require all of its ski resorts to feature helmets predominantly.
Looking ahead to the 2010-2011 winter season, Intrawest will require employees to wear a helmet at all times while skiing or snowboarding on-duty in any freestyle terrain park at its resorts. Staff at Intrawest’s Ski and Snowboard Schools will also be required to wear a helmet if they serve as a guide or an instructor for any program that requires mandatory helmet use by a resort guest. Several Intrawest resorts will begin to implement these new employee helmet use guidelines this winter and the remaining resorts will be fully compliant by the beginning of the 2010-2011 winter season.
“Intrawest is working in conjunction with the ski industry to establish important best practices on behalf of our resort guests and employees,” said Bill Jensen, chief executive officer at Intrawest. “Together, we have established a new baseline for helmet use at our resorts that has received strong support from the NSAA and CWSAA. We will continue to work with all of the ski industry associations in the United States and Canada to raise awareness of this important initiative and the obligation of veryone to ski and ride in a controlled and responsible manner.”
The helmet usage guidelines will be phased in at the following Intrawest ski resorts:
– Copper Mountain (Colorado) – Stratton Mountain (Vermont)
– Mountain Creek (New Jersey) – Tremblant Resort (Quebec)
– Panorama Mountain (British – Whistler Blackcomb (BC)
– Snowshoe Mountain (West Virginia) – Winter Park Resort (Colorado)
– Steamboat Ski Resort (Colorado)