IVI Launches Limited Dyrdek Executive Pack



PRESS RELEASE – Irvine, CA – (September 23rd, 2013): Premium eyewear line IVI (pronounced ‘eye-vee’) today announces the launch of the Dyrdek Executive Pack. The Executive Pack is an unrivaled cadre of accessories fit for the most discerning of business people neatly packaged in a custom briefcase and limited to only 50 units world-wide.

IVI, created through the combined vision of founders Rob Dyrdek, Pete Fox, and Jerome Mage, bridges the gap between action sports/street cultures and luxury fashion eyewear. Featuring timeless styles with modern applications, premium materials and exclusive use of CARL ZEISS VISION sunlenses.

Being an executive usually means someone has earned certain perks in the work place. The best gifts help one stay organized, maintain a certain level of comfort and most importantly – showcase a personal style. With IVI, Rob Dyrdek is celebrating the executive hustler with his personal favorite accessories packaged together with a personal touch.

Inside the custom and individually numbered Pelican® 1470 briefcase are a numbered pair of uniquely color blocked IVI Division sunglasses emblazoned with Rob’s signature, a top grade buffalo leather sunglass case with a custom blue suede interior, embossed signature and magnet closure, a hand made premium leather chain wallet made from premium top grade buffalo leather with a custom blue suede interior, and a stainless steel authentication card detailing the pack’s lifetime warranty with contact information for a personal concierge should the owner ever have any issue with their product.

“In this case are things I can’t live without. I’m constantly on the run and appreciate the highest of premium quality in my essential accessories. IVI met those goals and then some and I’m excited to share the Executive Pack with 49 other people around the world – number 1 of 50 is staying with me…”, Rob Dyrdek, IVI co-Founder, Skateboarder, Media Mogul, and Entrepreneur.

About IVI – IVI (eye-vee) is a premium sunglass and accessories brand formed from a partnership between skateboard mogul and television star, Rob Dyrdek, legendary action sports designer Jerome Mage, and Fox Head, Inc. CEO, Pete Fox. IVI eyewear products represent an elevation in street and skate inspired fashion and lifestyle. IVI sunglasses combine premium materials and sophisticated iconic lines with unique features and details. Learn more at IVIvision.com