PRESS RELEASE – After three years of backcountry development and testing, Jones Snowboards is psyched to unleash their latest splitboard innovation at SIA, the Ultracraft. Designed to push riders higher and faster into their mountain playgrounds, the Ultracraft is the pinnacle of fusion between lightweight core construction materials, durability and performance splitboard technologies. Giving consumers a glimpse into the Jones crystal ball, the new Ultracraft 156 split will besold exclusively by Jones authorized EPICenter shops worldwide starting Fall 2013.
Bred from hours of testing and prototyping by Jones athletes and engineers, the Ultracraft is the most advanced splitboard ever to hit the market. Featuring the same shape as the revolutionary Hovercraft, the Ultracraft is powered and constructed around a top secret, ultra-light core technology exclusive to Jones, reducing overall weight by 25% compared to the Hovercraft Split. Unlike traditional splits designed around a solid board platform, then sliced down the middle, the Ultracraft is one of the first splitboards designed as individual split skis before being transformed into a solid board.
“Making lighter splitboards without sacrificing performance and durability has been on my radar since launching our original line four years ago,” says Jeremy Jones, Founder of Jones Snowboards. “This is the answer. The Ultracraft’s design process and exclusive new lightweight mix of high tech materials are game changers in splitboard construction. We’re stoked to launch the Ultracraft as the first evolution of limited edition products sold only in our EPICenter shops around the world.”
-Ultracraft Split weighs 5.5lbs
-Woodcore: 45% lighter than the Hovercraft Split
-Fiber/Carbon construction: 30% lighter than the Hovercraft Split
-Sintered Carbon 9900 stone grind base
Available Fall 2013 in Authorized Jones EPICenter Dealers
About Jones Snowboards
Jones Snowboards is the brainchild of legendary pro snowboarder Jeremy Jones. Jones has crafted a line-up of the highest caliber boards and packs that reflect not only his passion for the sport, but also his demand for performance, durability and sustainability. Visit Jonessnowboards.com for more information on Jones product, news and team happenings.