After winning Swim Brand of The Year at SIMA Surf Summit last year, L* Space Founder Monica Wise set out to make sure her company was well-positioned for growth. The brand recently sent out a press release saying it had partnered with C&C Owners Dac Clark and Paul Carr. C&C has a long history in the surf industry, and has been a licensee for brands Like Gotcha, Redsand, and Rusty over the past 30 years. Currently the company manages Sanuk Footwear and Liquid Force apparel.
Rather than license the brand, Wise has partnered with C&C. According to the release the new operation will be called L*Space America, and C&C plans to”make a substantial investment into the development of the brand.”
Here’s the release:
L*Space and founder, Monica Wise have joined forces with industry veterans, Dac Clark and Paul Carr, the owners of C&C Partners. They have finalized an agreement that has established a new operation called ‘L*Space America’ that will build on the current success of the L*Space brand. L*Space was last year’s winner for “Swim Brand of The Year” at the SIMA Image Awards. The L*Space brand is one today’s leading product innovators in the women’s swim market. The L*Space brand was founded by Monica Wise who was the brand’s sole owner and designer. Monica will continue to develop the brand as the President and will continue to design the products and manage L*Space’s strategic branding.
With C&C’s help the new operating company will now have a deep source of capital for expansion. “We plan to make a substantial investment into the development of the brand”, says Carr. He adds, “With Monica at the helm we are confident that the L*Space brand will reach new heights. Clark says, “We don’t plan to make very many changes to the current L*Space program other than allowing Monica to focus more on design and marketing while we provide much needed growth capital”.
Monica stated, “I am thrilled to work with Dac and Paul. They are great guys with an excellent track record and they will make great partners – they are totally committed to the success of L*Space and they bring a level of experience that we will need in the future.” “Monica Wise is extremely talented and she has built an exceptional brand. Paul and I are looking forward to working closely with her in building the L*Space brand in the USA and globally”, said Clark.
C&C Partners will continue to manage their other brands, the rapidly growing SANUK footwear brand and the innovative LIQUID FORCE wakeboard apparel line. Dac & Paul have been involved in the development and expansion of a number of the Surf Industry’s brand’s over the last 30 years including SANUK, LIQUID FORCE Apparel, RUSTY (USA and Globally), REDSAND and once industry leader,GOTCHA.
Some press releases deserve more photos than others!