La Jolla Group Appoints John Hunt Senior Department Store Sales Manager

OFFICIAL PRESS RELEASE – Surfersvillage Global Surf News, June 5, 2008, Irvine  – La Jolla Group announced Thursday, June 5, that it has appointed John Hunt as its new Senior Department Store Sales Manager. Hunt will report to Toby Bost, Chief Executive Officer, and will be based out of the La Jolla Group offices in Irvine, California.

Hunt's role reflects the company's commitment to foster and grow all of the La Jolla Group brands that include O'Neill Clothing, Lost Clothing, Metal Mulisha and Rusty.  In this newly created position, Hunt will lead the La Jolla Group's department store sales for all four brands.

"John's broad experience in the industry, particularly relating to department stores, will help progress the growth of all our brands," said Bost.  "John is a tremendous addition to our team and will play an integral role with the strategic direction and brand development within the La Jolla Group."

Prior to his new role, Hunt spent the last 17 years with Macy's, and most recently held the post of District Merchandise Manager for Macy's North in Minneapolis, Minnesota.   Within the Macy's umbrella, Hunt served five years as the Men's Surf Buyer, eight years as the Buyer of Men's Shoes and two years as the Manager of Planning and Distribution for Macy's West.

"I'm excited to play a part in driving sales for such an essential component of the business," said Hunt.  "I have always admired the brands under the La Jolla umbrella and am beyond stoked to work amongst some of the most talented teams of people in the actions sports industry."

About La Jolla Group
La Jolla Group Inc, a privately funded corporation, was formed in 1992 with the acquisition of the O'Neill Clothing USA license from Jack O'Neill and family in Santa Cruz, CA.  Based on the successful formula applied to O'Neill Clothing, La Jolla Group has expanded its portfolio by acquiring the licenses for Lost Clothing, Metal Mulisha, and Rusty. For more information on the La Jolla Group brands, visit

www.oneill.com
www.rusty.com
www.metalmulisha.com
www.lostenterprises.com