La Jolla Group Appoints Senior VP Design And Merchandising

La Jolla Group

The La Jolla Group has hired Vicki Redding as the senior vice president of design and merchandising, a newly created position in which Redding will oversee all six of La Jolla Group’s brands including O’Neill, …Lost, Metal Mulisha, Rusty, True Love & False Idols and In God’s Hands.

Redding comes to La Jolla Group with 25 years of experience in the youth lifestyle apparel industry, including seventeen years at Quiksilver in various senior and executive roles.  Following her tenure at Quiksilver, she spent two years at DC Shoes as Senior Vice President of Global Merchandise and Design; and most recently, held a Vice President of Apparel, Merchandise, Design and Sourcing position at One Industries.  Through these various roles, Redding has gained valuable sportswear merchandising and retailing experience, including brand conception, design, sourcing and production for both national and international markets.

"We decided to create this new SVP position to continue fueling the growth within our organization, while allowing for more efficiency and collaboration across our brand roster," said La Jolla Group CEO, Toby Bost.  "For this executive role, we wanted someone who had significant experience in both disciplines of design and merchandising in our industry.  We are thrilled to have Vicki on board to help our company operate even more effectively as we look towards next year and beyond."

"I am excited for the opportunity to be part of La Jolla Group," added Redding.  "I look forward to working across all teams and developing strategic growth opportunities within their multi-brand business."

Redding will be based out of the company's headquarters in Irvine, Calif., and will report to Toby Bost and La Jolla Group President, Bill Bussiere.

For more information on La Jolla Group, visit www.lajollagroup.com <http://www.lajollagroup.com> .

About La Jolla Group

La Jolla Group is the premiere multi-brand apparel licensing company, with a prominent portfolio that includes some of the most recognized names in fashion and action sports: O'Neill Clothing USA, <http://www.oneill.com/>  …Lost <http://www.lostenterprises.com/>  Clothing, Metal Mulisha <http://www.metalmulisha.com/>  Clothing, Rusty <http://www.rusty.com/>  North America and True Love & False Idols <http://www.tlfi.com/> . Enhancing the successful model perfected with the company's acquisition of the O’Neill Clothing USA license from Jack O’Neill and family in 1992, La Jolla Group has applied its core competencies in design, marketing, sales, production, and distribution to each of its licenses, creating a diversified brand mix specialized in surf, skate, snow, motocross, street, fashion and beach lifestyle.

With a variety of successful brands, over 400 employees across the U.S., and 10 successful retail locations, La Jolla Group continues to evolve and leverage synergies across its platforms.   La Jolla Group brands are sold in over 3000 retailers across the country, as well as in countries including Europe, U.K., Canada, Latin America, Australia, and Japan.  For more information, visit www.lajollagroup.com <http://www.lajollagroup.com> .