Leading Brands Rely on January ASR To Kick Off Summer, BTS and Fall Sales

OFFICIAL PRESS RELEASE – San Juan Capistrano, CA (December 1, 2008) – In this challenging economy, leading action sports and youth culture manufacturers are going with what works, ASR. The industry continues to rely on ASR as an efficient tool to conduct months worth of business in just a few days. Over 500 brands will be showing summer and fall lines as ASR returns to San Diego this January 22nd-24th.

"Now more than ever, we need to band together as a community to find new and creative ways to keep the action sports industry strong. ASR provides a platform for brands to meet directly with retail principals, write business, and collectively discuss the business challenges we are all facing," says Andy Tompkins, ASR Group Show Director. "ASR continues to help buyers and sellers forge strong business relationships which will be critical to their future success".

The who's who list of leading surf and skate manufacturers demonstrate their commitment to specialty retail and the industry by exhibiting at ASR. “We’ve had a date with ASR for more than two decades and we’re looking forward to this January in San Diego as the traditional starting point for our BTS initiatives," says Chris Overholser, Vans spokesperson. "Everyone at Vans is looking forward to re-kindling old acquaintances and beginning new ones at ASR.”

Quiksilver, Billabong, Volcom, O’Neill, Element, Reef, DC, Vans, Podium, Rip Curl, Dwindle, Globe, Zoo York, Body Glove, World Industries, Sector 9, NHS, Osiris and many more will have lines ready for retail buys at ASR January.

"It's definitely not business as usual out there, but we are making every effort to work with our retailers and get creative on ways to bring consumers into stores," Mike Dunlap, Vice President at Podium Distribution. "We look forward to meeting with all of our retailers at ASR in January to strategize on how we will keep the consumer excited about spending with our brands and retail partners."

Emerging street wear labels are also looking to ASR as the place for their brand to reach key specialty, chain and department store buyers including Insight, LRG
Famous Stars and Straps and Analog.

Along with providing the industry a proven business platform, ASR continues to champion industry causes giving non-profits a place to shine and providing educational opportunities with ASR's popular seminar series. Go to ASRbiz.com for a full list of brands exhibiting at ASR, industry news, to exhibit at ASR or register for the January 22nd-24th event.

Register today for ASR January 22nd-24th in San Diego at ASRbiz.com

About ASR
ASR, produced by Nielsen Business Media, is a full service trade show whose goal is to create market and produce high quality trade shows and educational conferences. ASR is the leading action sports industry trade event, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of surf, skate, snow, swim, style, moto and youth culture. Now in its 26th successful year, ASR gathers over 500 action sports brands and approximately 7,000 retail buyers and decision makers three times a year, with spring and summer season shows in San Diego and ASR Holiday at Orange County Fair & Exposition Center. For additional information regarding ASR, check out ASRbiz.com.