Drew Lumsden has joined the Lightning Bolt USA crew as its new National Sales Manager, elevating longtime Lightning Bolt sales guru BG Porter to the new role of creative director. Lumsden, who has worked for high-end retailers such as Fred Segal and with brands such as Warriors of Radness, will work closely with retail accounts in the U.S. and focus on growing sales, implementing new retail marketing strategies and help bridge partnerships to host in-store promotions with major retailers such as Bloomingdales and Fred Segal.
"Drew has tremendous experience and will be a valuable asset to the team," says Jonathan Paskowitz, president of Lightning Bolt, USA. "Drew's solid relationships, soul surfing lifestyle and enthusiastic attitude will greatly contribute to our continued momentum and in bringing our brand to the next level."
Lumsden boasts a strong sales background, holding prominent positions at a number of respected companies in the industry: He held an international account executive position at the prestigious Opening Ceremony showroom in New York and with Warriors of Radness in Los Angeles; held a North American account executive position at Ksubi; and has sales experience at several high-end retailers, including Fred Segal.
"I'm excited to be joining Lightning Bolt's hardworking and creative team," says Lumsden. "Lightning Bolt is an iconic brand that has a strong pulse on the apparel market – we are committed to the core values of the brand as it originally existed, while also aiming to pursue innovation that will allow us to compete in the modern business climate." He continued, "Known for its quality and influence, the line is what we believe many retailers and buyers, in surf shops and boutiques alike, are looking for given the current economic state."
In other brand news, BG Porter who joined the company in 2008 has assumed the role of creative director. In his new position, he will be responsible for all design and merchandising of the collection and steer the brand from a creative standpoint. He will also oversee key accounts and work with the brand globally to ensure synergy. "I change light bulbs, recycle, dance like no one is watching and sing like no one can hear," says Porter. "And I'll also oversee all design aspects of the brand."
About Lightning Bolt:
Lightning Bolt, originally founded in Hawaii in 1972 by Gerry Lopez and Jack Shipley, is a collection of men's and women's apparel inspired by both original and modern concepts of the world of surf. Lightning Bolt's fashionable and functional collection offers various styles created by a young and experienced team of designers who are inspired by the true spirit of soul surfing and its riders' lifestyle. Portuguese textile group, TMG-SA, and surf industry veteran, Jonathan Paskowitz, have partnered to re-establish Lightning Bolt in the United States. Lightning Bolt, "A Pure Source." For further information, please visit www.lightningbolt-usa.com.