Photos: Allen Malone
The Magic trade show wrapped up in Las Vegas Wednesday, February 15 and this massive show along with Project, Capsule, and S.L.A.T.E. saw some of skate, streetwear, and lifestyle’s best brands showing their passion during the day with the latest lines, and after hours at countless events.
On Monday, songstress Lauryn Hill rocked the mic at the House of Blues in Mandalay Bay. Lifestyle and fashion journalist, Marcus Troy, curated a unique blogger lounge with the hippest streetwear bloggers in the industry, including but not limited to: High Snobiety, NiceKicks.com, Freshness Mag and Karmaloop TV. In the center of the show floor, SUPERHEAT presented a mini-ramp event and featured jam riders such as: Mike Vallely, Ben Hatchell, John Rattray, Chad Bartie, David Loy and more! Tem up and comers got their first taste of the fashion industry at PROJECT 10 and attendees left with immense knowledge from the thrilling educational series that touched on various topics like 'Reducing Risk from your Buy', among other tips, tactics and trade secrets.
This year saw over 4,000 exhibitors representing more than 7,000 brands descend on Vegas. Pre-registration was up mid-single digits, with increases in retailers and international attendees. New brands were up as well with approximately 1,400 new exhibitors showing their lines.
“The Project show this year in Las Vegas provided us an excellent opportunity to get in front of existing buyers as well as put us in front of potential new accounts,” explains Herschel Co-founder Lyndon Cormack of his brands decision to make the trip to Sin City. “For the most part, we saw our more contemporary accounts but also showed many of our better streetwear and asr customers. The show, as always, attracts not only the better USA accounts but a great mix of our international accounts as well.”
HoodieBuddie Director of Business Development Scott Viscomi was very pleased with how the show went as well:
“What an incredible blend of customer segments—surf, skate, urban, international, fashion, even punk rock shops. MAGIC really did a great job this year of building us a fantastic show, and getting the customers there for us to work with. All of our appointments showed up on time…that is a first for me in my career, and then the walk-in traffic was incredible…all business, no BS!
“We took great order commitments from both existing and new customers, and had approximately five serious business development meetings with top tier US National and Specialty Market retailers, and iconic global brands. I was amazed at how we got orders and/or great interest from my traditional customers who I love to death (Surf/Skate) to Rock and Hip Hop, inner-city Urban, Street wear Shops, and then hardcore fashion stores from Germany to New Zealand to Sweden. It's really exciting and somewhat surprising…but at the same time it makes complete sense.”
Photos: Allen Malone
One of the most fashion-forward trade shows out there, Magic Las Vegas swept through the City Of Sin this week and amongst the parties and mayhem, quite a bit of business was getting done on the multiple show floors as TransWorld Business set out Monday and Tuesday to get an overall glimpse into what Project and S.L.A.T.E. had to offer.
Foot traffic was heavy in both of these zones, as we checked in with skate specific brands who were exhibiting along the crowded aisles. Karmaloop TV was boasting a giant sculpture in the middle of the SLATE show floor, while a myriad of events took place around it spanning the three-day show, including seminars on the Longboard market and retail education, and the Superheat Aces High Mini Ramp Jam on Tuesday in the middle of the show floor, hosted by SPoT’s Ryan Clements and featuring riders such as Mike Vallely, Ben Hatchell, John Rattray, Chad Bartie, Kyle Berard, Anthony Schultz, David Loy.
Stay tuned for more photos and a complete recap with feedback from brands and retailers.