World Industries announced today that its contract with Malcolm Watson has expired and the pro skater will no longer endorse the brand. The press release follows:
“COSTA MESA, CALIFORNIA – (October 1, 2009) World Industries & Malcolm Watson part ways.
Malcolm Watson's contract expired yesterday and he will no longer be endorsing the brand. World Industries thanks Malcolm Watson for his 2 years of devotion to the brand. Malcolm will be pursuing some independent interests. The World family wishes him luck in his future endeavors.
About i.e. distribution/World Industries
World Industries founded in 1987 by professional skateboarders Steve Rocco and Rodney Mullen, has been attributed as a brand that had a major role in re-defining skateboarding into a street based activity, which in turn drove skateboarding's massive growth through the 1990's and 2000's.
World Industries is a direct seller of footwear, skateboards and snowboards as well as a licensor of its brand globally. Currently having licenses in: apparel, accessories, watersports, mobile content, and toys. In addition products are sold directly to action sports retailers through distributors worldwide. “