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Malcolm Watson, World Industries Part Ways

Malcolm Watson

World Industries announced today that its contract with Malcolm Watson has expired and the pro skater will no longer endorse the brand. The press release follows:

“COSTA MESA, CALIFORNIA – (October 1, 2009) World Industries & Malcolm Watson part ways.

Malcolm Watson's contract expired yesterday and he will no longer be endorsing the brand. World Industries thanks Malcolm Watson for his 2 years of devotion to the brand. Malcolm will be pursuing some independent interests. The World family wishes him luck in his future endeavors.

About i.e. distribution/World Industries
World Industries founded in 1987 by professional skateboarders Steve Rocco and Rodney Mullen, has been attributed as a brand that had a major role in re-defining skateboarding into a street based activity, which in turn drove skateboarding's massive growth through the 1990's and 2000's.
World Industries is a direct seller of footwear, skateboards and snowboards as well as a licensor of its brand globally.  Currently having licenses in: apparel, accessories, watersports, mobile content, and toys. In addition products are sold directly to action sports retailers through distributors worldwide. “