Mammoth is preparing for the upcoming winter season with the announcement of the promotion of Michael Gregory to Director of Terrain Parks and the addition of Sam Poffley, former June Mountain Park Manager, as Unbound’s Park Manager for the 2012-2013 ski season.
“Michael’s role as Director will have an immediate effect on how marketing and operations work together to curate the world’s best terrain parks for all abilities,” said Eric Meyers, Brand Content Manager at Mammoth Mountain. “As a Mammoth local with a fierce business sense, Michael has the knowledge to not only provide a high-level training ground for professionals, but understands the need to cater to intermediate riders looking to progress and grow.”
“I am extremely excited to continue with Unbound in an expanded role,” said Gregory. “This new position will allow further collaboration with athletes, sponsors and most importantly our guests to provide world-class terrain. We’ve cultivated such a passionate and high quality Unbound team—it’s going to be a great season full of new and unexpected changes.”
In addition to celebrating his new position, Gregory also expressed his excitement in welcoming Sam Poffley to the Mammoth team.
“As one of the most respected and well-liked guys in the business, we couldn’t be more excited to have Sam as a part of the Unbound team,” said Michael Gregory, Director of the Unbound Terrain Park. “Sam understands the terrain park landscape better than anyone and truly knows how to bring the action sports experience to all levels of guests.”
The new creative force behind Unbound’s nine terrain parks, Poffley is equally stoked to be on board with Mammoth.
“I am extremely happy to be back at Mammoth Mountain doing what I love to do. This is where my career in the snow begun, and it’s here in Mammoth where I have learned SO much from some of the best in the world,” said Poffley. “Mammoth has always been on the cutting edge of the Industry, and I am excited to bring a little June flavor to the table to provide the best park experience for everyone. I’m sure that no matter what the weather brings next winter the Unbound will have another amazing season.”
Read on for more:
Michael Gregory Takes the Reins
Certainly not a new face on the Mammoth park scene, Gregory was born and raised in Mammoth Lakes, growing up in the heart of the ski and snowboard industries. With a degree from Whittier College in Business Administration and Management, 13 seasons working for Mammoth and six in the Unbound, Gregory brings a unique, well-rounded and creative vision to Unbound Terrain Parks and is a key component in the future of Mammoth’s success. As Director, Michael will continue to oversee all operational aspects of Mammoth’s Terrain Parks, as well as Unbound sponsorship management and fulfillment.
As Mammoth’s youngest Department Head, Gregory was nominated for top “30 Under 30” in Ski Area Management Magazine, has overseen four USSA Grand Prix’s, developed and executed a private US Ski and Snowboard Team training ground, designed and reformatted the West Coast Invitational, among many accomplishments.
“Unbound continues to be an integral part of Mammoth’s reputation and continued success—Michael’s new role, and the changes to come, will only magnify the innovation and quality guest experience in our parks,” said Mark Brownlie, Managing Director of Athletics at Mammoth Mountain.
Poffley to Unbound
Originally from Pennsylvania, Poffley has called Mammoth home for the past ten years, beginning his career as a Mammoth fleet cat driver in 2002, and previously working for Mammoth Unbound in the 2006/2007 season. In addition, Poffley spent three summers at Falls Creek, Australia as a park builder and one at Vail before coming to June. With six seasons at June Mountain, three of those as Park Manager, Poffley successfully elevated June as one of the top overall parks in the country. At June, he was responsible for all daily operations, sponsorship management, event planning, photo shoot execution and marketing of the terrain parks. This winter, Mammoth will look to Poffley to lead the Unbound team in creating inspired products that open the world of terrain parks to everyone and continue to push what is possible within the action sports realm.