McDavid, Inc. to Unveil First Snow Sports Line at SIA Snow Show

McDavid, Inc., the leader in sports medicine and protective apparel, will introduce their first ski and snowboarding line at the SnowSports Industries America's (SIA) Snow Show in Denver, Colo. next week.

"European skiers and snowboarders really embraced our HexPad® garments when we introduced them there last year," said Rey Corpuz, Marketing Director for McDavid, Inc., "With that kind of response, we felt it was time to show Americans what they've been missing – specific body protection without restriction."

HexPad®, the center of an entirely new product category called protective apparel, is a series of hexagonal shaped pads permanently bonded to the fabric of compression garments. The tops, bottoms, and knee sleeves are lightweight, breathable and conform to and move with the body.

"The garments developed specifically for snow sports feature our patented HexPad technology in regions of the body that get the most beating, like the tailbone, hips, thighs, knees and spine," said Corpuz. "Athletes are more comfortable taking risks when they're protected – which we hope makes for an exciting X Games."

Snow Show attendees will get a first peek during the fashion show on January 27. Models will walk the runway in HexPad® Freeride Shirts and Pants, along with McDavid Knit Beanies.

As the leader in protective sports apparel, McDavid continues to expand their product offerings to support every athlete. Players in sports such as football, basketball, lacrosse, baseball, soccer, rugby, hockey – and even rodeo – have been wearing McDavid's™ HexPad® technology since it's inception in 2004.

For more information or to set up an interview at the Snow Show, please contact Jenny Fernandez at jenny@team180.com <mailto:jenny@team180.com>  or 850-728-6200. You can also visit with McDavid representatives during the show at Booth 1761.

ABOUT MCDAVID
The company’s roots can be traced back to 1969, when Dr. Robert F. McDavid designed and
developed what was to become the first widely used lateral protective knee brace in football.
From a basement in Bellwood, IL, to its production facility and global headquarters in
Woodridge, IL, McDavid manufactures and markets over 400 different innovative products for
athletes and active people of all ages. McDavid is the most widely used and recommended
brand of braces among sports medical professionals and the industry leader in sports medical
products, technical performance athletic wear and consumer merchandising. Find out more at
www.mcdavidusa.com <http://www.mcdavidusa.com/> .