Motorcycle-Superstore.com To Sponsor Outdoor Series

Introducing the Motorcycle-Superstore.com Holeshot Championship

MORGANTOWN, W. Va. (April 3, 2013) – MX Sports Pro Racing and Alli Sports, a division of the NBC Sports Group, announced today a partnership with Motorcycle-Superstore.com as the Official Online Retailer of Motorcycle Parts and Apparel for the Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing. Additionally, Motorcycle-Superstore.com brings an all-new Holeshot Championship program to all 12 rounds in 2013.

"This is an exciting step for Motorcycle Superstore," explained Tim Clark, Director of Sports Marketing for Motorcycle Superstore. "The Lucas Oil Pro Motocross Championship is one of the premiere motorcycle race series in the world. This partnership will provide a great opportunity for our company, the race series and the racers. Motorcycle-Superstore.com has been the leader in online retail sales for over 15 years, plus we carry every major motocross and off-road brand. This partnership with Lucas Oil Pro Motocross is a natural fit."

Motorcycle-Superstore.com will bring yet another exciting factor to the already impressive lineup of 2013 series sponsors in the form of a Holeshot Championship. Here is how it works: each Moto 1 holeshot winner gets one point and the Moto 2 holeshot winner gets two points. If the same rider holeshots both motos of the day, that rider would get an additional bonus point for a total of four points, thus creating a mini-championship inside the series championship. The final payoff will be a $25,000 check for the 450cc Class winner and $15,000 for the 250cc Class winner.

"We are very proud to welcome Motorcycle-Superstore.com as a big supporter of the Lucas Oil Pro Motocross Championship with their unique Holeshot Championship bonus program," said Davey Coombs, President of MX Sports Pro Racing. "Their presence will be a positive and welcomed addition not only to the racers but the spectators who follow the action live at the events as well as the NBC broadcast and Alli Sports online viewers. We look forward to each time the start gate drops this summer."

The Lucas Oil Pro Motocross Championship kicks off May 18 with the Hangtown Motocross Classic in Sacramento, Calif. Tickets for the Lucas Oil Pro Motocross Championship are on sale now at AlliSports.com.