This Tuesday, Mt. Bachelor’s parent company, Powdr Corp., fired Bachelor’s GM Matt Janney, who joined the company a mere ten months before, as well as Carly Carmichael, director of marketing; Mark Perry, the food and beverage director; and Ernie Pool, director of operations, who between them had over six decades of experience with the mountain. Mt. Bachelor experienced repeated weather related lift closures this season. Powdr Corp. believes this, combined with poor internal and external communications, has caused the mountain’s reputation to suffer in the eyes of locals, and the firings were touted as a move to fix the situation and put things back on the right track.
While the state of Oregon is projected to post a single-season record for skier visits with 1.95 million days, Mt. Bachelor, which closed on Sunday, had a seven percent decrease in visits from last season according to data released Tuesday by the Pacific Northwest Ski Areas Association.
Herwig Demschar, chief operating officer for Park City, Utah-based Powdr Corp., was quoted in Bend, Oregon’s The Bulletin as saying that "after looking at the whole thing for a full year, I believe that we were not reaching our full potential as a resort. We need to do a better job communicating with the community because the gap between what we charge and what we deliver is too big."
The article also reported dissent over the decision amongst the Mt. Bachelor troops.
To read The Bulletin’s story go here