New Penny Skateboards ‘Fades’ Range Now Available
Brisbane, Australia – Penny Skateboards is pleased to announce the release of their highly anticipated new Penny Fades series, in a simultaneous launch in stores across the world.
Inspired by surfboard art and by the creative mind of one passionate Penny follower, the new Fades series combines the best of both Penny worlds: fabulous, vibrant colours, and the beach lifestyle that underpins the essence of the Penny brand. The new Fades series offer a unique addition to the already widely diverse stable of colour options.
Each board across the collection mixes three perfectly complementary colour combinations in an ombre effect that fades across the board.
Global Marketing Manager Jay Baikie said, "The new Fades series has come about through the power of social media and our ability to connect with our customers by really tapping into what they're asking for."
This new 2014 range release continues the amazing momentum that is the Penny brand, now commanding an ever-growing cult of hundreds of thousands of wildly passionate social media followers and collectors around the world, Penny is ridden in over 64 countries worldwide and continues to expand its reach across the globe.
Jay said, "Penny is about fun, freedom and expression and our followers naturally love and crave social interaction with the brand, so the campaign launch is about building this community by encouraging everyone to express themselves and share their favourite moments with their Penny."
For more information on Penny Skateboards, please visit the website http://www.pennyskateboards.com/fades.php