Nitro Circus partners with NBC Sports on broadcast deal
After expanding its live tour and recently being named by Forbes Magazine as one of the most promising companies of 2015, Nitro Circus just inked a deal with NBC that gives the brand programming across the network’s channels, including an upcoming 90-minute special, “Nitro Circus: Revolution Day,” which is set to air July 12. The episode will feature the world's first attempt to land a quadruple backflip on a BMX bike. That will be followed up by an eight-episode reality series, “Nitro Circus Crazy Train,” debuting this October. The company shares the rest of the details:
STAMFORD, Conn. – NBC Sports Ventures, a division of NBC Sports Group, and Nitro Circus, today announced a multi-year strategic alliance that will feature Nitro Circus programming to air across NBC, NBCSN and NBC Sports Live Extra. In 2015, the content partnership will include the launch of a new series on NBCSN, and two 90-minute specials that will air on NBC and NBCSN. In addition, all Nitro Circus programming will be streamed on NBC Sports Live Extra.
NBC Sports Group's coverage will begin on July 12, when NBC will broadcast Nitro Circus: Revolution Day, a 90 minute special chronicling the ongoing competition between BMX superstars Jed Mildon and James Foster as they attempt to make action sports history by landing the world's first quadruple backflip. Following Revolution Day, On September 12, NBCSN will broadcast Nitro Circus: The Biggest Trick Ever In Action Sports, a 90 minute special detailing freestyle motocross athlete Josh Sheehan's recent attempt to complete the first ever triple backflip on a motorbike.
On Thursday, October 15 at 9 p.m. ET, NBCSN will debut Nitro Circus Crazy Train, an eight-part non-scripted reality series that will air on Thursday nights. Each one-hour episode of Crazy Train will feature a regular cast of athletes and signature stars from the Nitro Circus stadium tour, and give viewers a behind-the-scenes look at the daily lives and journeys of the Nitro Circus team. Crazy Train cast members include action sports icon Travis Pastrana, along with freestyle motocross star Adam Jones, groundbreaking female FMX and BMX athlete Jolene Van Vugt, and BMX champion Chad Kagy.
"We are excited to launch this partnership with Nitro Circus," said Rob Simmelkjaer, Senior Vice President, NBC Sports Ventures. "The skill of the athletes and the excitement of their stadium shows is remarkable. Crazy Train and Revolution Day will give our viewers an exclusive look into the lives of these super star athletes."
"We are thrilled to team with such an iconic company as NBC Sports Group. This is a fantastic home for Nitro Circus as we open this exciting new chapter for our brand," said Michael Porra, Nitro Circus CEO and Creative Director. "NBC Sports' impact on sports television is undeniable, and this partnership offers other fantastic opportunities that will introduce us to an even wider audience. This is a game-changer for us, as well for action sports."
Since 2009, nearly two million people have attended Nitro Circus stadium shows and performances. In 2015, Nitro Circus will hold 37 shows in North America and nearly 100 shows across the globe. Nitro Circus tours annually feature more than 40 different athletes.
ABOUT NITRO CIRCUS
Recently named by Forbes as one of America's Most Promising Companies, Nitro Circus continues to position itself as the leading youth action sports & entertainment brand on the planet. From humble beginnings, with Jeremy Rawle, Gregg Godfrey and extreme sports superstar Travis Pastrana producing DVDs from a Utah garage in 2003, to a smash TV series which has aired in over 60 countries, Nitro Circus has exploded to global popularity, leaving a burning impression on the minds of young people across the planet. Nitro Circus: The Movie, featuring cast members from the television series, was released in 2012 in cinemas worldwide.
In 2010, the TV show was transformed by current CEO and action sports industry guru Michael Porra into a must-see live event, creating the global touring phenomenon that is Nitro Circus Live. Since its inaugural Australian trek five years ago, the show has travelled the globe, obliterating box office records and cultivating a legion of diehard fans. Nitro Circus has now rolled across five continents, blown away nearly two million fans and sold-out shows in Europe, the United States, Canada, Australia, New Zealand, China, Japan, the Middle East and South Africa.
ABOUT NBC SPORTS VENTURES
The NBC Sports Ventures Unit, a division of the NBC Sports Group, is charged with acquiring and developing new and existing sports properties for NBC Sports, NBCSN and Golf Channel. Properties under the NBC Sports Ventures umbrella include the Dew Tour, Red Bull Signature Series, AVP Beach Volleyball Tour, Reebok Spartan Race, and Nitro Circus.