OIA Releases Female Employee Satisfaction Survey

Working in the outdoor and action sports industry comes down to quality of life. OIA and Leisure Trends announced a portion of the results of a survey of nearly 340 OIWC female members about their job satisfaction.

Here’s what they heard:

Among the findings released today, 86% of women in the outdoor, snow and bicycle industries say that being able to have a flexible work schedule is one of the most important benefits a company can offer them. 90% of women report having a flexible work schedule. Casual Friday is every day — 84% of women rank their employer’s relaxed dress code as a favorite benefit. Nearly all (98%) report the opportunity to wear flip flops on a daily basis. 76% of women highly value the free or discounted gear and /or services offered to them by their employer.

Though they are already highly-educated — 69% of these women have a college degree and 18% have an advanced degree — 75% of women in these industries placed great value on professional development opportunities and other additional training provided by their employers.

Intangible benefits in the workplace received a unanimous vote of confidence. 100% of women want an employer that fosters a sensible work/life balance among its workforce. However, only 53% of women were satisfied with the job their employer was doing in this regard. Women want commitment: 100% said working for a company that was committed to its employees was an important benefit. 96% also thought it important that their company demonstrate commitment to them personally. Only slightly more than half (58%) thought that their company was doing a good job commitment-wise, while 42% thought their company needed improvement.

Working for a company that provides advancement, leadership or mentoring opportunities was another important benefit to women (95% reported this as important). But 57% of them say their employer is performing below par in offering such opportunities to them.

To learn more about the survey results OIWC will host two events. The Outdoor Retailer Are your Women Satisfied? event will be held on January 23, 2009 from 5:00pm-8:00pm at the Pierpont Place, 163 W Pierpont Ave. Salt Lake, City. And in Las Vegas on January 28, 2009 from 4:30-7:00pm in the SIA Seminar Room (showfloor- X99). Visit www.oiwc.org for more information on the survey and these tradeshow events.