Ludlow, Vt. – With the 2007/2008 ski and snowboard season officially concluded, Okemo Mountain Resort is reporting its best season on record. Skier visits were ahead of last winter by nearly 25 percent, and six percent ahead of 2002/2003 – the best season on record prior to the one that just ended April 20.
“Although early snowfall motivated skiers and riders at the start of the season and bolstered their enthusiasm throughout the winter,” says Okemo Vice President of Marketing Scott Clarkson, “much of this year’s success can be attributed to season pass sales. Okemo saw a 30 percent increase in season pass sales this year.”
Okemo began its record-breaking fifty-second season on Nov. 16, 2007 and ended 157 days later. The resort also reported its busiest single day on record Feb. 17, the Sunday of Presidents’ Day Weekend. Skier visits were up three percent for the day, compared to the previous best day in Feb. 2007.
A skier visit is defined as one person participating in the sport of skiing or snowboarding for all or part of a day. Every type of lift ticket sale is factored into a resort’s total skier visits: adult, junior, senior, group, multi-day, season pass, etc.
Originally a small community-run ski hill, Okemo began to blossom in 1982 when Tim and Diane Mueller purchased the ski area and transformed it into a popular, world-class resort destination. Its winter accolades and awards consistently celebrate the resort’s snow quality, grooming, family programs, slopeside lodging, resort dining and friendly, professional service.
Okemo’s Jackson Gore base area is the newest development of the resort, and the Jackson Gore Inn serves as the ideal hub from which to launch family fun and adventure at any time of the year. Two 18-hole golf courses – Okemo Valley Golf Club and Tater Hill Golf Club – offer challenging play with spectacular scenery. Jackson Gore’s Spring House offers state-of-the-art fitness facilities and swimming pools. Basketball, racquetball and tennis round out the on-site recreational activities for summertime at Jackson Gore, but the area’s offerings include hiking, biking, fishing, water sports, horseback riding, plus shopping, dining and touring Vermont’s attractions and natural beauty.
For more information about Okemo Mountain Resort, please call (802) 228-1600 or visit www.okemo.com.